Ketto

Ketto is a fundraising platform connecting campaigners with contributors for medical, social and charitable causes. It is best suited to individuals and organisations seeking campaign-building or promotional support, while its free Bronze tier gives simpler campaigns a way to start. Its percentage fees, payment charges and withdrawal checks are important costs and conditions to weigh before choosing it.

Overview

Ketto serves individuals, NGOs, corporates and education causes, and supports recurring donations. Its tiers span automated campaign stories through personalised creation and expanded promotion. Campaigners can also get help producing a video, from ideation and scripting to post-production, though this support is not assigned to a particular plan.

Withdrawals require identity verification by OTP and an accepted identification document, as well as uploading required documents and getting them approved. Once a withdrawal request is made, INR payouts can take 1–2 working days and USD payouts 5–7 working days. Ketto says transactions use 128-bit encryption and that it does not store customers’ credit card information.

Key features

• Campaign creation: Bronze uses automated story creation; Silver, Gold and Plus & Amplify offer personalised creation. The free tier suits campaigners comfortable with an automated story, while paid tiers are better for those wanting a tailored presentation.
• Campaign support: Silver and Gold include a dedicated crowdfunding expert and custom promotional banner. Gold adds campaign visibility from Ketto and cashback offers; Plus & Amplify adds promotions and advertising, social media marketing, a crowdfunding coach and a whitelabel microsite.
• Video assistance: Ketto’s videographers support the process from idea and script through production. This may help campaigners who need structured production support, but the plan details do not say which tier includes it.
• Recurring donations: Campaigners can accept recurring donations, a useful option for causes seeking ongoing contributions.

Pricing

Ketto has a free Bronze plan and paid percentage-fee plans. The payment gateway fee and GST apply across the plans, so the free tier is not free of transaction costs.

A 3% fee for local and foreign payment gateways applies to funds raised, and 18% GST is charged on the Ketto success fee and payment gateway fee. Bronze avoids a platform percentage fee but still incurs those charges. Silver’s lower percentage than Gold means giving up the added visibility and cashback offers; Plus & Amplify is the choice for broader marketing support, with custom pricing rather than a stated rate.

Platforms

Ketto is available on Android, iOS and the web. Bronze, Silver and Gold include Android/iOS app access.

Who it's for

Ketto fits campaigners who want a choice between automated and personalised storytelling, and those who value expert help or promotional support enough to pay a percentage fee. Bronze is the straightforward starting point for campaigners who do not need the paid tiers’ stated additions. The withdrawal verification and document approval process makes it less suitable for anyone who cannot complete those checks or needs immediate access to funds.

Pros and cons

• Pro: Tiered campaign support ranges from automated stories to personalised creation, expert help and expanded promotion.
• Pro: Video assistance covers planning through post-production, and recurring donations support ongoing fundraising.
• Pro: Android, iOS and web access give campaigners several ways to manage fundraising.
• Con: The 3% gateway fee and 18% GST on success and gateway fees add costs even on Bronze.
• Con: Withdrawals require identity and document approval, and payout timing depends on currency.
• Con: Plus & Amplify uses custom pricing, so campaigners cannot compare it against a fixed listed rate.

Alternatives

For charities seeking a free starting tier with no monthly subscription fee, JustGiving offers Start at no cost, though standard processing fees and a 5% Gift Aid reclaim fee apply. LaunchGood has a no-platform-fee fundraising plan at no cost, with card processing at 2.9% + 30¢ per transaction and an optional checkout tip. Eligible U.S. educators considering marketplace or Teacher Choice purchases can look at AdoptAClassroom.org, which is free for educator registration.

Milaap offers a free fundraiser with zero platform fees, actual payment processing charges and voluntary tipping. M-Changa offers free setup, but limits users to one active fundraiser per phone line and requires a minimum balance for withdrawals. For teachers posting classroom projects, DonorsChoose is free to use, with a $100 minimum request and projects that may remain posted for up to four months.

FundRazr offers a no-platform-fee option with 2.9% + $0.30* processing and says 95% of donors cover fees. WhyDonate has no platform fee or monthly cost, but payment processing fees apply and recurring donations incur a 3% platform fee from the second payment. Browse more options in Nonprofit Crowdfunding Software.

Verdict

Choose Ketto if you want a fundraiser with a clear progression from free automated storytelling to paid expert and promotional support, or need recurring donations and video assistance. Its main trade-off is the combined gateway fee and GST, plus required checks before withdrawals; campaigners prioritising lower fees or simpler access to payouts should compare alternatives before committing.