Keepface Employee Advocacy

Overview

Keepface Employee Advocacy is a web-based platform for organizing employee social sharing and tracking its impact. It is best suited to organizations running coordinated advocacy across multiple teams and networks; its free tier offers a way to start small, but post and seat limits make paid plans necessary as a program grows.

Key features

Marketing can publish ready-to-share posts or register a live post by link, target employee groups, and notify them by email, WhatsApp, or Telegram. Employees share from their own LinkedIn, X, Facebook, Instagram, TikTok, or YouTube accounts. Approval controls and a shared content library help keep campaigns organized, while six-network coverage suits workforces whose employees do not all use the same social channels.

Reporting spans employees, departments, and channels, with Earned Media Value per post and comment insights. This gives managers a way to assess both distribution and discussion rather than relying only on participation counts. Configurable score weights, badges, levels, prizes, and leaderboards add recognition tools; periods can run weekly, monthly, quarterly, or yearly. These options can sustain engagement in a structured program, though competition and prizes will not suit every workplace.

Automatic daily roster sync is available with BambooHR, Personio, and Workday; other HR systems can use manual CSV import. Keepface says HRIS sync has no additional charge. Active posts count posts being shared and refreshed with new reach nightly, and the product says it charges no per-employee or per-share fees. That makes the post and seat caps, rather than usage fees, the main constraints to watch as a program expands.

Keepface says program data stays in the customer's tenant and employee data is not sold. It classifies employee records as personally identifiable information and says offboarded records are purged after a configured retention window. Its safeguards include OAuth-authenticated share-record API calls and rate limits on share URLs by network. For international transfers, Keepface cites mechanisms such as Standard Contractual Clauses or the UK transfer addendum, plus encryption in transit and at rest, role-based access controls, and audit logs.

Pricing

The Free plan costs nothing, billed Forever. It includes 3 active posts, 5 employee seats, a post library and review, leaderboard, analytics, and departments. This is a practical fit for a small pilot, but the five-seat allowance is too narrow for many organization-wide programs.

Starter costs $78 a month, or $655 billed yearly ($55 /mo when billed yearly). It raises capacity to 15 active posts and 25 employee seats, and adds add-by-link boost, gamification with prizes, and all six networks. It suits a small team ready to run a broader campaign, but does not include the EEMV and comment analytics, AI captioning and scheduling, audit log, CSV export, HRIS sync, or SSO included at the next tier.

Growth costs $480 a month, or $4,032 billed yearly ($336 /mo when billed yearly). Its 60 active posts and 200 employee seats are paired with EEMV and comment analytics, AI captioning and scheduling, audit log and CSV export, HRIS sync, and SSO. This is the more suitable tier for larger programs that need roster automation and deeper measurement, although the monthly price is a substantial step up from Starter.

Enterprise has custom pricing and includes unlimited active posts and seats, everything in Growth, a dedicated CSM, and custom onboarding and SLA. It is aimed at organizations that have outgrown Growth's fixed capacity and need those additional services.

Platforms

Keepface Employee Advocacy is available on the web.

Who it's for

Choose Keepface if marketing needs a central workflow for employee-ready content, group targeting, participation incentives, and reporting across departments and channels. It is less compelling for an individual or a very small team that needs broad seat capacity on a free plan, or for organizations that do not need advocacy-specific tracking and gamification.

Pros and cons

• Pro: Six connected social networks let employees share from their own accounts across a varied workforce.
• Pro: Employee, department, and channel reporting with per-post EEMV and comment insights gives managers more than a basic sharing count.
• Pro: Daily sync with BambooHR, Personio, and Workday, plus CSV import for other systems, supports roster management without an extra HRIS fee.
• Con: The free tier is capped at 3 active posts and 5 seats, limiting its usefulness beyond a small pilot.
• Con: Growth costs $480 a month, a steep increase for teams that need its HRIS sync, SSO, or richer analytics but do not need its full capacity.
• Con: The product is web-only, so employees looking for a dedicated mobile app will need to use the web product.

Alternatives

Socxo is worth considering when mobile and desktop platform coverage matters; its Socxly Basic plan is $12 a month and includes 100 links, 20 file uploads, 5 CTA banners, and one invited user. StoryChief Broadcasts is a candidate for teams prioritizing social media and website/SEO analytics, though its free tier is absent and Starter costs €49 a month.

Agorapulse may suit a smaller social publishing workflow: its free plan covers one user, three social profiles, and 10 scheduled posts. Swaybase offers a free plan for up to 10 users and a $10 a month plan with unlimited posts and mobile apps, making it an option when mobile access and a modest team size matter.

Vouch is another alternative. Apostle Social is another alternative. Brand Networks offers customized pricing based on program size, creator types, platforms, and managed services, with self-serve or fully managed enterprise solutions. Ambo is priced per active advocate, with its Pilot at $20 a month per advocate and AI-assisted LinkedIn content, a content library, and one-click publishing.

Browse the Social Media Advocacy Software category for more options.

Verdict

Keepface Employee Advocacy is a strong fit for organizations that want managed employee campaigns, participation incentives, and channel-level impact reporting in one web product. Its breadth of networks and roster tools are the clearest reasons to choose it; the narrow free caps and sharp jump to Growth are the clearest reasons to look elsewhere if the program is small or budget-sensitive.