Isentia

Overview

Isentia is a media intelligence service that brings print, broadcast, online and social coverage into one platform. It suits communications teams that need monitoring, analysis and media outreach across multiple channels. Its broad toolkit can support complex programs, though custom pricing makes it a less straightforward choice for teams seeking a self-serve purchase.

Key features

The platform tracks mentions across more than 6,000,000 data sources, including web, news and six named social networks: Facebook, Twitter, YouTube, Instagram, Tumblr and Reddit. Users can group monitored topics, filter and sort coverage, and get real-time alerts through push notifications. This range helps teams follow earned media in one place; organizations that depend on social networks outside those named should check whether the coverage fits their needs.

Sentiment analysis adds a way to assess the tone of coverage, while configurable dashboards let users choose charts and metrics for campaign reports, crisis monitoring, campaign tracking or recurring monthly reviews. Those dashboards can become interactive, branded reports shared by weblink or PDF, making it easier to pass findings to colleagues and stakeholders who do not work in the platform.

Connect combines a media database of more than 50,000 Asia-Pacific contacts with tools for sending releases to selected journalists. That makes Isentia more useful to teams that handle outreach as well as monitoring, particularly when their media work focuses on the region. The company also offers tailored media research and measurement projects for work that needs more than its platform tools.

Lumina is Isentia's AI suite for PR and communications. Its AI View feature tracks sources cited by Gemini, ChatGPT and Claude when they discuss an organization, extending monitoring to references in model responses. The mobile app provides customisable feeds, notification options, item sharing and an embedded player for radio and TV coverage. Print monitoring includes access to a LexisNexis content library.

Pricing

Isentia is a paid product with custom pricing. Prospective customers can request a demo, but there is no self-serve price to compare before talking with the company. That sales-led approach may suit organizations that need a tailored media program; teams with tight budgets or a preference for choosing a fixed plan online may find it difficult to evaluate at the outset. No plan tiers, seat allowances, quotas, trial period or renewal terms are stated.

Platforms

Isentia is available on Android, iOS and the web. The mobile app's custom feeds, alerts and embedded broadcast player make it useful for following coverage away from a desk, while the web platform supports dashboards and reporting.

Who it's for

Isentia is aimed at communications, marketing, government, agency, executive, risk and legal, research, and human resources teams. Its combined monitoring, reporting and journalist outreach tools are most compelling for organizations coordinating broad media programs. The company says it serves more than 6,000 customers and provides a local, dedicated account management team; support also includes an online help site and email at [email protected].

Pros and cons

• Broad media coverage: Print, broadcast, online and six named social networks are monitored in one service, with more than 6,000,000 data sources feeding the platform.
• Useful reporting options: Configurable dashboards can be shared as interactive branded reports by weblink or PDF.
• Outreach in the same service: Connect pairs release distribution tools with a database of more than 50,000 Asia-Pacific media contacts.
• Custom pricing: Without a published price or plan structure, smaller teams cannot quickly judge cost or compare a fixed tier against their needs.
• Regional emphasis in outreach: Connect's contact database is focused on Asia-Pacific, which may be less relevant to teams whose journalist outreach is centered elsewhere.

Alternatives

Compare social media listening software if you want to review more options by category.

Meltwater Social Listening is another paid option for teams considering social listening; its Starter plan is positioned for small communications and marketing teams, startups, scale-ups and teams with limited in-house analytics.

Sprinklr Social Listening is an enterprise product for buyers who want to request a demo and consider an enterprise-focused option.

Brand Intel is worth considering for buyers who prefer a freemium entry point: its Free plan costs nothing and includes one user, one channel, unlimited topics and accounts, one project and 30 monthly channel calls.

Cision offers a paid Media Monitoring plan with realtime mention streams, AI-powered metrics, dashboards and reporting, plus realtime and scheduled alerts.

dig has a free tier with 10 credits per month and a Pro plan at $25 a month for teams that want to compare a credit-based option.

dima offers an Agency plan with custom pricing for agencies whose costs depend on the companies or topics, industries and markets monitored.

Brandwatch Listen is another paid listening product to consider; pricing is not published, and saved searches are allotted according to the Social Media Management contract.

Pulsar is a paid platform with enterprise-configured pricing for buyers comparing enterprise subscriptions.

Verdict

Isentia is a strong fit for communications organizations that need broad media monitoring, polished reporting and Asia-Pacific journalist outreach in one service. Its cross-channel coverage and flexible dashboards are the clearest reasons to choose it. Look elsewhere if you need transparent, fixed pricing before starting a sales conversation or if your social monitoring needs fall outside the six named networks.