Instamojo

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Score6.6

Rank#166 of 277

From₹416.58/mo

Free planYes

Runs onWeb, iOS, Android

Summary

Instamojo is an Indian D2CTech platform that combines online stores, landing pages, and payment solutions. Its Lite online store includes a shopping cart, unlimited products, cash on delivery, shipping integrations, and order management. Smart Pages can publish landing pages with payment integration, testimonials, FAQs, discount codes, and up to three pricing options on Basic. The payment gateway supports credit and debit cards, netbanking, EMI, wallets, UPI, and Rupay, VISA, MasterCard, and AMEX cards. Marketplace APIs can split payments among beneficiaries, settle them individually, and hold or release funds based on fulfilment. The maker lists plugins and API libraries for programming languages, mobile platforms, and ecommerce systems including WordPress, WooCommerce, Drupal, Magento, PrestaShop, and OpenCart. Its Android app supports store creation, inventory and order management, metrics, payments, and payouts. Free plans are listed, while paid options include 4999.00 INR per year for Smart and 6999.00 INR per year for Starter. GST is charged in addition to listed prices. Instamojo is based in Bengaluru, Karnataka, India.

Who it is for

Instamojo is aimed at D2C brands, MSMEs, startups, independent artists, creators, and entrepreneurs. It suits sellers seeking storefront, landing-page, or payment tools in one platform.

What is good

Free online store plan includes unlimited products
Supports UPI, wallets, cards, and netbanking
Marketplace APIs support split payments
Android app handles inventory, orders, and payouts

What to know first

GST is charged in addition to listed prices
Recurring payments are not supported
Only one supported currency is listed

Verdict

Instamojo combines storefronts, landing pages, and payment services, with free and paid plans. Review the added GST and transaction fees on the listed store plans when choosing an option.

Instamojo plans and pricing

All plans

Quick Free billed annually Unlimited payment links instamojo.com · 20 Sept 2026

Smart ₹4,999/yr billed annually Payment link expiry · Discount codes · Webhooks · Buyer information collection · Custom link design instamojo.com · 20 Sept 2026

Lite Free billed annually Unlimited products instamojo.com · 20 Sept 2026

Starter ₹6,999/yr billed annually Custom domain linking · Premium themes · No Instamojo branding instamojo.com · 20 Sept 2026

Growth ₹14,999/yr billed annually Lower transaction fee · Abandoned cart recovery · Discount coupons · WhatsApp integration · Advanced analytics instamojo.com · 20 Sept 2026

Lite (Online Store) Free 5% + ₹3 transaction fee · unlimited products · shopping cart · cash on delivery · shipping integrations · order management instamojo.com · 29 Sept 2026

Compared on ecommerce platforms

Free plan: Yesinstamojo.com

Facts

Product: Instamojo describes itself as an all-in-one Indian D2CTech platform with online stores, landing pages, and payment solutions.instamojo.com · 29 Sept 2026
Store tools: The online store includes a shopping cart, unlimited products, cash on delivery, shipping integrations, and order management on the Lite plan.instamojo.com · 29 Sept 2026
Smart Pages: Smart Pages can publish unlimited landing pages with payment integration, testimonials, FAQs, discount codes, and up to three pricing options on Basic.instamojo.com · 29 Sept 2026
Payment methods: The gateway supports credit and debit cards, netbanking, EMI, wallets, UPI, and Rupay, VISA, MasterCard, and AMEX cards.instamojo.com · 29 Sept 2026
Integrations: The maker lists API libraries or plugins for Python, Ruby, PHP, Java, C#, JavaScript, Android, iOS, WordPress, WooCommerce, Drupal, Magento, PrestaShop, and OpenCart.instamojo.com · 29 Sept 2026
Marketplace payments: Marketplace APIs support multiple beneficiaries, split payments, individual settlements, and holding or releasing funds based on fulfilment.instamojo.com · 29 Sept 2026
Security: Instamojo states that its payment gateway is PCI-DSS certified and that stores receive an automatically configured industry-standard SSL certificate.instamojo.com · 29 Sept 2026
Mobile app: The maker offers an Android app for creating stores, managing inventory and orders, tracking metrics, collecting payments, and processing payouts.instamojo.com · 29 Sept 2026
CRM: Its eCommerce CRM provides customer and prospect insights, communication through email, phone, and WhatsApp, bulk customer reports, and automated emails.instamojo.com · 29 Sept 2026
Support: The Do-It-For-Me plan includes 12 months of support and phone and WhatsApp support for the first 30 days.instamojo.com · 29 Sept 2026
Target users: Instamojo says it serves D2C brands, MSMEs, startups, independent artists, creators, and entrepreneurs.instamojo.com · 29 Sept 2026
Pricing condition: The pricing page says GST is charged in addition to the listed prices.instamojo.com · 29 Sept 2026