imagic
imagic is a desktop application for AI photo culling and RAW editing.
What imagic is
imagic is a desktop application for AI photo culling and RAW editing. It scores photos for sharpness, exposure, noise, composition, and detail, and also shows subject focus. The app detects duplicates, supports batch editing, and exports photos. Its built-in RAW engine supports formats including CR2, CR3, NEF, ARW, RAF, ORF, RW2, DNG, PEF, TIF, TIFF, JPEG, PNG, and WebP. Desktop culling, editing, and RAW processing run locally, and photos are not uploaded to imagic. The web editor has different handling: it sends an uploaded image to imagic's server for one edit, stores it temporarily during the session, then deletes it. Edits are non-destructive, and original files are not overwritten unless explicitly exported. The free trial includes full Max access and allows up to 500 exported photos. One-time licenses cost €19 for Lite, €49 for Plus, and €99 for Max. A license activates on one machine at a time; activating another device deactivates the previous one. The app can send anonymous device, usage, and error data, which users can disable in Settings.
Good
- Scores sharpness, exposure, noise, composition, and detail.
- Supports a wide range of RAW and image formats.
- Desktop photo processing runs locally.
- One-time licenses start at €19.
Watch out
- A license activates on one machine at a time.
- The web editor sends images to imagic's server.
- Trial exports are limited to 500 photos.
Who it suits
imagic suits photographers who want AI-assisted culling and RAW editing without manually sorting large batches of photos. Its local desktop processing may suit those who prefer not to upload photos, while the web editor sends images to the service's server.
Verdict
imagic combines culling, RAW editing, and batch export, with local desktop processing and one-time license options. Note the single-machine license rule and separate image handling for the web editor.
Plans and prices
From imagic's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| imagic Lite | €19, paid once | AI culling · manual editor · local adjustments · batch export · native RAW pipeline · €19 one-time |
| imagic Plus | €49, paid once | Everything in Lite · mask layers · AI masking · heal/clone · portrait polish · watermarking · €49 one-time |
| imagic Max | €99, paid once | Everything in Plus · MCP server · headless CLI · style calibration · neural denoise/upscale · semantic search · face grouping · €99 one-time |
The facts
Each one read from imagic's own pages, with the date it was checked.
What it does
- AI scoring
- The AI scores photos on sharpness, exposure, noise, composition, and detail, with subject focus also shown.checked 1 Oct 2026
- Integrations
- imagic Max includes an MCP server and CLI compatible with Claude Code, Claude Desktop, Cursor, Codex, GitHub Copilot, ChatGPT, Claude.ai, and other MCP clients.checked 1 Oct 2026
- License limit
- A license activates on one machine at a time, and activating on a new device automatically deactivates the previous device.checked 1 Oct 2026
- Local processing
- Desktop culling, editing, and RAW processing run locally and photos are never uploaded to imagic.checked 1 Oct 2026
- Non-destructive editing
- Edits are stored as non-destructive adjustments and original RAW or source files are not overwritten unless explicitly exported.checked 1 Oct 2026
- Product
- imagic is an AI photo-culling and RAW-editing desktop application that selects shots, detects duplicates, batch-edits, and exports photos.checked 1 Oct 2026
- RAW support
- The built-in RAW engine supports CR2, CR3, NEF, ARW, RAF, ORF, RW2, DNG, PEF, TIF, TIFF, JPEG, PNG, and WebP.checked 1 Oct 2026
- Security and privacy
- The app can send anonymous device, usage, and error data, but never photos, filenames, folder paths, camera details, or image data; anonymous usage sharing can be disabled in Settings.checked 1 Oct 2026
- Support
- Support is provided by email at [email protected], and Luke Fenech says he reads and replies to messages personally.checked 1 Oct 2026
- Target users
- imagic was built by photographer Luke Fenech for photographers who want to avoid manually culling thousands of frames and paying a subscription.checked 1 Oct 2026
- Web editor
- The web editor sends an uploaded image to imagic's server for one edit, stores it temporarily during the session, and then deletes it.checked 1 Oct 2026
The company
- Headquarters
- Maltachecked 28 Sep 2026
Money
- Trial limit
- The free trial includes full imagic Max access and counts only exported photos, up to 500 exports.checked 1 Oct 2026
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