Housing Market CRM
Housing Market CRM is a browser-based customer relationship manager for estate agents and agencies using Housing Market portal listings.
What Housing Market CRM is
Housing Market CRM is a browser-based customer relationship manager for estate agents and agencies using Housing Market portal listings. It reads the same database as those listings, so portal enquiries arrive attached to the relevant property with buyer details and the original message. The service works across all 34 Housing Market markets and runs in a browser or on a phone without installation or updates. Listed tools include automated follow-up, lead routing, property matching, email marketing, and lead import. Portal leads require no separate integration or credential exchange. Businesses can import contacts, leads, and deals from HubSpot, Salesforce, Zoho, Pipedrive, CSV, or Excel after a dry run. Business adds an open API and webhooks. Plans include a free option for one user with unlimited leads and contacts, Pro at $29 a month, and Business at $99 a month. The maker says users own and can export their records. There is no expiring trial.
Good
- Reads portal enquiries directly from the listings database
- Works across all 34 Housing Market markets
- Includes automated follow-up and lead routing
- Free plan offers unlimited leads and contacts
- Supports imports from major CRMs and spreadsheets
Watch out
- No mobile app
- No website included
- Mailbox sync is still being built
- WhatsApp Business messaging is still being built
Who it suits
It suits estate agents and agencies working with Housing Market portal listings. Teams needing mailbox synchronization, WhatsApp messaging, or a built-in website should note those limitations.
Verdict
Housing Market CRM focuses on portal-connected lead handling for property businesses. Its free plan covers core CRM work, while paid tiers add publishing, campaigns, management, team controls, and integrations.
Plans and prices
From Housing Market CRM's own pricing page, checked 28 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 user · core CRM · unlimited leads and contacts |
| Pro | $29 a month | 1 user · everything in Free · property publishing · email campaigns · property management · monthly |
| Business | $99 a month | up to 10 users · 5 USD per additional user per month · team controls · API and webhooks · CRM import · monthly |
| Importer add-on | $29 a month | CSV property imports · XML feed property imports · Bought on top of any plan and never included in one. |
The facts
Each one read from Housing Market CRM's own pages, with the date it was checked.
What it does
- API
- Business includes an open API and webhooks.checked 28 Sep 2026
- Automated follow-up
- Yeschecked 22 Sep 2026
- Availability
- The CRM works across all 34 Housing Market markets.checked 28 Sep 2026
- Email marketing
- Yeschecked 22 Sep 2026
- Import options
- Business can import contacts, leads and deals from HubSpot, Salesforce, Zoho, Pipedrive, CSV or Excel after a dry run.checked 28 Sep 2026
- Integrations
- Leads from Housing Market portals require no integration or credential exchange because the CRM reads the portal database directly.checked 28 Sep 2026
- Lead capture
- Portal enquiries arrive attached to the property, buyer details and message, without copying from an inbox or spreadsheet.checked 28 Sep 2026
- Lead import
- Yeschecked 22 Sep 2026
- Lead routing
- Yeschecked 22 Sep 2026
- Messaging limitation
- Two-way Gmail and Microsoft 365 mailbox sync and sending WhatsApp Business messages inside the CRM are marked as being built.checked 28 Sep 2026
- Paid from
- 29checked 22 Sep 2026
- Property management
- Property management tracks rent due and received, but Housing Market never collects rent or processes payments.checked 28 Sep 2026
- Property matching
- Yeschecked 22 Sep 2026
- Purpose
- Housing Market CRM is a CRM for estate agents and agencies that reads the same database as their Housing Market portal listings.checked 28 Sep 2026
- Security
- The CRM says everything moves over HTTPS and server-side checks handle refusals; records deleted by users are archived and manager permissions control deletion.checked 28 Sep 2026
- Seller leads
- Seller-lead introductions are not being sent yet; the planned unlock price is 10 USD once per introduction, non-refundable and non-exclusive.checked 28 Sep 2026
- Support
- The CRM includes an in-app help chat, and the Help Center lists 469 answers about Housing Market Group products, portals and services.checked 28 Sep 2026
Where it runs
- Browser access
- It runs in a browser and on a phone, with nothing to install or update.checked 28 Sep 2026
- Mobile app
- Nochecked 22 Sep 2026
The company
- Data ownership
- The company says users own their leads, contacts and conversations and can export them.checked 28 Sep 2026
- Founded
- 2017checked 28 Sep 2026
- Headquarters
- Tampa, Florida, USAchecked 28 Sep 2026
- Maker
- Housing Market Group says it was founded in 2017 and operates a 34-country real-estate marketplace ecosystem.checked 28 Sep 2026
Money
- Free plan
- Yeschecked 22 Sep 2026
