Hoolr
Hoolr is web software for administering coaching, mentoring, leadership development and learning programmes.
What Hoolr is
Hoolr is web software for administering coaching, mentoring, leadership development and learning programmes. It brings together participant onboarding and journeys, coach matching, bookings, session coordination and communication. Matching can be coachee-led or admin-led, using programme criteria and coaches’ skills and experience. Organisations can use an insights dashboard and set evaluation questions to review participation, delivery progress, feedback and agreed outcomes. Programme teams can see operational and programme-level information, while coaches’ and coachees’ private reflection spaces remain separate. Hoolr says the data can inform impact measurement but does not automatically calculate ROI or establish that a programme caused an outcome. Google and Microsoft calendar integrations support coach availability; the service also integrates with Calendly, Zoom and Microsoft Teams. Individual coaches can track hours, collect evaluations and send session reminders. AI-supported activities are intended for reflection, preparation and low-stakes practice, while programme decisions remain human-led. Hoolr says it has Cyber Essentials Plus certification and uses UK cloud infrastructure. Its web platform is for HR and L&D teams, coaching companies, external suppliers and internal coaching pools. Pricing is on request.
Good
- Supports both coachee-led and admin-led matching.
- Reporting covers participation, progress, feedback and outcomes.
- Integrates with Google and Microsoft calendars.
- Private reflection spaces are separate from programme reporting.
- AI activities are limited to low-stakes practice.
Watch out
- Pricing is available on request.
- Hoolr cannot guarantee uninterrupted or error-free access.
- Programme data is not proof of causation.
Who it suits
Hoolr suits HR and L&D teams, coaching companies, external coaching suppliers and organisations running internal coaching pools. Individual coaches can also use its hour tracking, evaluation collection and session reminders.
Verdict
Hoolr centralizes programme operations while preserving private reflection spaces. Its reporting can help teams evaluate programmes, but it does not automatically calculate ROI or prove financial returns.
Plans and prices
From Hoolr's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Individual coach / Coach Companion | Priced on request | Get Started link is provided, but its purchase page could not be opened to confirm price or terms. |
| Organisations | Priced on request | Request a demo; organisations may be subject to separate contractual agreements. |
The facts
Each one read from Hoolr's own pages, with the date it was checked.
What it does
- AI boundaries
- Hoolr says its AI practice is not a coach, therapist or source of high-stakes advice, and should not make coaching programme decisions.checked 9 Oct 2026
- AI-supported practice
- Hoolr describes optional AI-supported reflection, preparation and low-stakes practice between sessions, while coaching and programme decisions remain with people.checked 9 Oct 2026
- Availability limit
- The terms say Hoolr aims to maintain availability and reliability but cannot guarantee uninterrupted or error-free access at all times.checked 9 Oct 2026
- Coach matching
- The product supports coachee-led or admin-led matching using criteria that can reflect each client programme.checked 8 Oct 2026
- Confidentiality
- Hoolr says authorised client programme teams can see operational and programme-level information but not coaches’ and coachees’ private reflection spaces.checked 9 Oct 2026
- Data hosting and standards
- Hoolr says data is stored in ISO 27001, SOC 1 and SOC 2 compliant data centres; its privacy policy says the platform is hosted on UK cloud infrastructure.checked 8 Oct 2026
- Data retention
- The privacy policy says personal data is retained in most cases for up to seven years after programme participation or account activity ends, unless law requires longer retention.checked 9 Oct 2026
- Data storage
- Hoolr says its data is stored in ISO27001, SOC1 and SOC2 compliant data centres.checked 9 Oct 2026
- Impact measurement
- Hoolr offers an insights dashboard and lets organisations set evaluation questions to measure coaching impact and return on investment.checked 9 Oct 2026
- Individual coach features
- For individual coaches, Hoolr describes coaching-hour tracking, coachee evaluation data collection and automatic session reminders.checked 8 Oct 2026
- Individual coach tools
- For individual coaches, Hoolr says it can track coaching hours, collect coachee evaluations and send automatic session reminders.checked 9 Oct 2026
- Integrations
- Hoolr states that calendar integrations with Google and Microsoft support coach availability, and that it integrates with Calendly, Zoom and Microsoft Teams.checked 9 Oct 2026
- Matching
- Hoolr supports coach matching workflows using coach skills and experience, with options for coachee-led or admin-led matching.checked 9 Oct 2026
- Other integrations
- Hoolr says it integrates with Calendly, Zoom and Microsoft Teams.checked 8 Oct 2026
- Privacy and hosting
- The privacy policy says the platform is hosted on UK cloud infrastructure and personal data is stored and processed in the UK unless otherwise agreed.checked 9 Oct 2026
- Privacy and security
- The privacy policy says Hoolr uses encrypted data transmission, access controls and authentication, and processes personal data under UK GDPR.checked 8 Oct 2026
- Programme management
- The platform brings programme workflows into one place, including participant journeys, operational steps and role appropriate access.checked 9 Oct 2026
- Programme workflows
- It supports participant journeys, onboarding, programme workflows, matching, booking and session coordination.checked 8 Oct 2026
- Purpose
- Hoolr supports coaching, mentoring and leadership development programmes, including programme administration, session scheduling, participant and coach communication, feedback and programme insights.checked 9 Oct 2026
- Reporting
- Programme reporting can cover participation, delivery progress, feedback and agreed outcomes while keeping coaching conversations private.checked 8 Oct 2026
- ROI limitation
- Hoolr says it does not automatically calculate ROI or promise financial returns, and programme data should not be presented as proof of causation.checked 8 Oct 2026
- Scheduling integrations
- Hoolr says calendar integrations with Google and Microsoft let coaches mark availability and capacity.checked 8 Oct 2026
- Security certification
- Hoolr states it achieved the UK government backed Cyber Essentials Plus scheme.checked 9 Oct 2026
- Support
- Hoolr describes a dedicated support team available to answer questions and help with security concerns.checked 9 Oct 2026
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