Helium
Helium is a web-based eCommerce growth platform for online stores, combining personalization, merchandising, catalog tools, advertising connections, and anal…
What Helium is
Helium is a web-based eCommerce growth platform for online stores, combining personalization, merchandising, catalog tools, advertising connections, and analytics. Its adaptive storefront changes landing-page content, messaging, and product positioning in real time according to shopper intent. Recommendations use visitor context and AI product understanding, while merchandising curates products from session activity such as clicks and scrolls. Catalog Optimization scores SKUs for purchase likelihood, risk, geographic and time fit, and stock, checking catalogs hourly. Catalog Overlays create feed-ready images for Meta and Google, clean backgrounds, and apply category templates. The Ad Stack connects existing Meta and Google accounts and sends audience signals to those platforms; setup is described as two minutes, and a pilot can use store data before commitment. Pulse reports session quality, funnel leaks, anomalies, and behavior-based revenue impact, then ranks recommendations. Shopify integration is described as one-click, with optional developer hooks for custom events and headless Shopify. Kickstart costs ₹2,000/mo for traffic up to 50K.
Good
- Real-time storefront personalization by shopper intent
- Hourly catalog scoring for purchase and stock factors
- Meta and Google advertising connections
- Feed-ready catalog image overlays
- Pulse ranks analytics-based actions
Watch out
- No free plan
- Advanced Shopify tracking needs developer hooks
Who it suits
Helium suits online stores seeking personalized storefronts, product discovery, merchandising, catalog optimization, and advertising signals. It is delivered through the web.
Verdict
Helium brings personalization, catalog operations, ad connections, and behavior analytics into one web platform. Its Kickstart plan covers monthly traffic up to 50K, while broader limits require a custom plan.
Plans and prices
From Helium's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Kickstart | ₹2,000 a month | Monthly traffic upto 50K · ₹2000 / month |
| Custom Plan | Priced on request | Flexible limits for signals, products, and channels · Custom scoring thresholds for your category · Contact Sales |
The facts
Each one read from Helium's own pages, with the date it was checked.
What it does
- Ad integrations
- The Ad Stack connects to Meta and Google using the customer’s existing accounts and sends audience signals to those platforms.checked 7 Oct 2026
- Analytics
- Pulse reports session quality, funnel leaks, anomalies, and behavior-based revenue impact, with ranked recommendations for action.checked 7 Oct 2026
- Catalog ads
- Catalog Optimization scores SKUs on purchase likelihood, risk, geographic and time fit, and stock, and checks catalogs hourly.checked 7 Oct 2026
- Catalog image tools
- Catalog Overlays can create feed-ready images sized for Meta and Google, clean image backgrounds, and apply category templates.checked 7 Oct 2026
- Data processing
- The privacy policy says payment information is processed in a secure processor environment, such as Stripe, and that Helium does not store credit card information in its own environment.checked 7 Oct 2026
- Merchandising
- Its merchandising tools curate products for visitors using session activity such as scrolls and clicks.checked 7 Oct 2026
- Pilot
- The Ad Stack page offers a pilot run so a store can see how the product works with its data before committing.checked 7 Oct 2026
- Product
- Helium describes itself as an eCommerce growth platform offering AI personalization and merchandising for online stores.checked 7 Oct 2026
- Product discovery
- Helium says it uses visitor context and AI product understanding to personalize recommendations and product discovery.checked 7 Oct 2026
- Security
- Helium’s privacy policy says it takes reasonable and appropriate steps to protect personal data from unauthorized access, use, disclosure, alteration, and destruction.checked 7 Oct 2026
- Setup
- The Ad Stack page describes a two-minute setup and says it runs on top of Meta and Google.checked 7 Oct 2026
- Shopify integration
- Pulse says Shopify integration is one-click; advanced tracking for custom events and headless Shopify has optional developer hooks.checked 7 Oct 2026
- Storefront personalization
- Its adaptive storefront feature changes landing page content, messaging, and product positioning in real time based on shopper intent.checked 7 Oct 2026
The company
- Maker
- The site footer identifies Oxpecker Technology Pvt. Ltd. as the company behind the Helium site.checked 7 Oct 2026
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