The Google Cloud Identity homepage

Google Cloud Identity

Score7.2
Rank#6 of 49
From$6/mo
Free planYes
Runs onAndroid, API, iOS, Web, Windows

Summary

Google Cloud Identity centrally manages users and groups as a cloud identity service. It can connect identities between Google and providers such as Active Directory and Microsoft Entra ID, and provides single sign-on to thousands of SaaS applications, including Salesforce, SAP SuccessFactors, and Google Workspace. Its multi-factor authentication options include security keys, Google Prompt, authenticator codes, backup codes, SMS, voice calls, and passkeys. The unified console manages Android, iOS, and Windows devices, with controls for policies, company-data wipes, app deployment, and reports. Automated provisioning can create, update, or remove user profile information in third-party cloud applications. Directory Sync extends Active Directory users to the cloud, while Secure LDAP supports traditional applications and infrastructure. The Free edition includes 50 user licenses by default, with additional free licenses available on request. Premium's annual fixed-term plan costs 6.00 USD per month; its flexible plan costs 7.20 USD per month.

Who it is for

Cloud Identity suits organizations managing users, app access, and supported devices centrally. The Free edition has 50 user licenses by default, while Premium adds listed enterprise and provisioning features.

What is good

  • Federates identities with Active Directory and Microsoft Entra ID
  • Single sign-on for thousands of SaaS apps
  • Manages Android, iOS, and Windows devices
  • Automates provisioning in third-party cloud apps
  • Free edition includes 50 licenses by default

What to know first

  • Free edition starts with 50 user licenses by default
  • Premium flexible plan costs 7.20 USD per month
  • Premium annual plan requires annual billing

Verdict

Google Cloud Identity combines account management, app access, provisioning, and device controls. The Free edition has a stated license allowance, while Premium pricing and features vary by plan.

Google Cloud Identity plans and pricing

All plans
Cloud Identity Premium — Annual/Fixed-Term Plan $6/mo billed annually Enterprise security features · Automated user provisioning · Context-Aware Access · Advanced endpoint management · 15 GB pooled storage per end user docs.cloud.google.com · 19 Sept 2026
Cloud Identity Premium — Flexible Plan $7.20/mo billed monthly Monthly per-user billing · No annual commitment · Enterprise security features · Automated user provisioning · Context-Aware Access docs.cloud.google.com · 19 Sept 2026
Cloud Identity Free Free 50 user licenses by default · additional free licenses can be requested at no cost cloud.google.com · 30 Sept 2026
Cloud Identity Premium $7.20/mo per user Billed as part of a Google Workspace subscription · additional enterprise security, application management, and device management features cloud.google.com · 30 Sept 2026

Compared on passkey authentication software

Free plan
Yescloud.google.com

Facts

Purpose
Cloud Identity centrally manages users and groups as an Identity as a Service solution.docs.cloud.google.com · 30 Sept 2026
Identity federation
It can federate identities between Google and providers such as Active Directory and Microsoft Entra ID.docs.cloud.google.com · 30 Sept 2026
Single sign-on
Google says Cloud Identity provides SSO to thousands of SaaS apps, including Salesforce, SAP SuccessFactors, and Google Workspace.cloud.google.com · 30 Sept 2026
Multi-factor authentication
MFA options include push notifications, Google Authenticator, Titan Security Keys, and Android or iOS devices used as security keys.cloud.google.com · 30 Sept 2026
Endpoint management
The unified console manages Android, iOS, and Windows devices and can enforce policies, wipe company data, deploy apps, and show reports.cloud.google.com · 30 Sept 2026
App integrations
Cloud Identity integrates with hundreds of cloud applications out of the box and supports pre-integrated SAML 2.0 and OpenID Connect apps.cloud.google.com · 30 Sept 2026
Automated provisioning
Automated user provisioning can create, update, or delete user profile information in third-party cloud apps from one place.cloud.google.com · 30 Sept 2026
Hybrid access
Google describes Directory Sync for extending Microsoft Active Directory users to the cloud and Secure LDAP for access to traditional apps and infrastructure.cloud.google.com · 30 Sept 2026
Security controls
Cloud Identity features include context-aware access, account takeover protection, and threat investigation with Security Center.cloud.google.com · 30 Sept 2026
Support
The editions page lists 24x7 chat and email support for Premium and Google Cloud Communities for Free.docs.cloud.google.com · 30 Sept 2026
Service level
The editions page lists a 99.9% SLA for Premium.docs.cloud.google.com · 30 Sept 2026
License limit
The Free edition provides 50 user licenses by default, and additional free licenses can be requested at no cost.cloud.google.com · 30 Sept 2026
API
The Cloud Identity API is for provisioning and managing identity resources.docs.cloud.google.com · 30 Sept 2026

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Sources