Full Circle Insights
Full Circle Insights is a Salesforce-native marketing analytics platform for B2B teams measuring campaign attribution, funnel performance, customer journeys,…
What Full Circle Insights is
Full Circle Insights is a Salesforce-native marketing analytics platform for B2B teams measuring campaign attribution, funnel performance, customer journeys, and revenue impact. It supports simultaneous attribution models, including single-touch and multi-touch, and lets teams adjust model weighting and criteria. Funnel tools let teams customize stages, connect leads, contacts, opportunities, and accounts to funnels, and timestamp campaign-member stage changes. ABM Performance brings intent data into Salesforce and tracks buyer groups and journeys at account and customer levels. Reporting combines data from ad platforms and BI tools to provide views across the go-to-market process. The vendor lists connections to Salesforce-connected marketing automation tools such as Pardot, Marketing Cloud, HubSpot, Marketo, and Eloqua, and ABM Performance can connect intent data from 6sense, Bombora, and Demandbase. Salesforce is required. The product is web-based, paid, and priced on request. Founded in 2010, Full Circle Insights is headquartered in San Antonio, Texas; Conquer announced its acquisition of the company in 2025.
Good
- Supports simultaneous and customizable attribution models
- Tracks funnel stages across Salesforce records
- Connects ABM intent data to Salesforce
- Reporting spans ad platforms and BI tools
Watch out
- Requires Salesforce
- Pricing is available on request
- Implementation may take one to eight weeks
Who it suits
It suits B2B marketing, revenue, and Salesforce teams seeking visibility into campaigns, funnels, and revenue. Teams must already use Salesforce to run it.
Verdict
Full Circle Insights brings attribution, funnel measurement, ABM, and reporting into a Salesforce-based workflow. Consider it if those capabilities fit your team’s needs and Salesforce is already in place.
Plans and prices
From Full Circle Insights's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Full Circle | Priced on request | Custom quote; pricing depends on factors such as Salesforce database size; Salesforce required |
The facts
Each one read from Full Circle Insights's own pages, with the date it was checked.
What it does
- ABM
- ABM Performance syncs intent data to Salesforce and tracks buyer groups and journeys at customer and account levels.checked 9 Oct 2026
- Attribution
- It supports simultaneous attribution models and lets teams customize model weighting, criteria, and single-touch or multi-touch models.checked 9 Oct 2026
- Funnel measurement
- Teams can customize funnel stages, sync leads, contacts, opportunities, and accounts to funnels, and timestamp campaign-member stage changes.checked 9 Oct 2026
- Integrations
- The vendor says Full Circle Insights works with Salesforce-connected marketing automation tools including Pardot, Marketing Cloud, HubSpot, Marketo, and Eloqua.checked 9 Oct 2026
- Intended users
- The platform is presented for B2B marketing, revenue, and Salesforce teams seeking campaign, funnel, and revenue visibility.checked 9 Oct 2026
- Intent data integrations
- ABM Performance can connect intent data from 6sense, Bombora, and Demandbase to Salesforce.checked 9 Oct 2026
- Privacy compliance
- The privacy policy states that Full Circle Insights complies with the EU-U.S., UK extension, and Swiss-U.S. Data Privacy Frameworks.checked 9 Oct 2026
- Product
- Full Circle Insights is a Salesforce-native marketing analytics platform for measuring campaign attribution, funnel performance, customer journeys, and revenue impact.checked 9 Oct 2026
- Reporting
- Reporting and dashboards integrate data from ad platforms and BI tools and provide reports across the go-to-market process.checked 9 Oct 2026
- Requirement
- Salesforce is required to run Full Circle Insights.checked 9 Oct 2026
- Security
- The vendor says the product is Salesforce-native and keeps its reporting data in Salesforce; its site also identifies it as SOC 2 compliant.checked 9 Oct 2026
- Support and implementation
- The vendor says its implementation team guides customers through setup, which may take one to eight weeks depending on needs and deliverables.checked 9 Oct 2026
The company
- Company ownership
- Conquer announced that it acquired Full Circle Insights on May 20, 2025.checked 9 Oct 2026
- Founded
- 2010checked 28 Sep 2026
- Headquarters
- San Antonio, Texas, United Stateschecked 28 Sep 2026
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