Freshpaint Event Tracker
Freshpaint Event Tracker captures event-level user behavior to help teams examine onboarding, engagement, retention, and user drop-off.
What Freshpaint Event Tracker is
Freshpaint Event Tracker captures event-level user behavior to help teams examine onboarding, engagement, retention, and user drop-off. Its Autotrack feature collects website interactions without requiring teams to define events in advance or make repeated code changes. Teams can also use client-side and server-side SDKs to track events explicitly, define events visually without code, and control where each event is sent. Time Machine lets teams define events and analyze historical behavior from previously collected first-party data. Freshpaint says the product connects with more than 100 marketing, analytics, and data platforms; examples include ActiveCampaign, Amazon Redshift, AppLovin, Braze, CallRail, Customer.io, and Epic MyChart. Privacy controls include allowlists, event-level restrictions, Event Verification, and a BAA-supported platform for reviewing and directing events to approved destinations. The product is presented for healthcare organizations, including hospitals, specialty providers, payers, pharma, and virtual care. Autotrack can be used without custom code, though complex or bespoke setups may require engineering. Pricing is available by talking to sales.
Good
- Autotrack captures website interactions without predefined events.
- Time Machine analyzes historical first-party data.
- Visual event definitions do not require code.
- More than 100 platform integrations are listed.
- Event controls help restrict and route data to approved destinations.
Watch out
- No free plan is listed.
- Pricing requires a sales conversation.
- Complex or bespoke setups may need engineering.
- HITRUST r2 certification is still in progress.
Who it suits
Freshpaint Event Tracker is aimed at healthcare organizations that need to capture and route behavioral events with privacy controls. Teams with complex or bespoke implementations may need engineering involvement.
Verdict
Freshpaint Event Tracker combines automatic and explicit event collection with controls for routing and review. It is positioned for healthcare use, and teams should account for sales-led pricing and possible engineering needs.
Plans and prices
From Freshpaint Event Tracker's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Comply (Foundation) | Priced on request | Talk to Sales · core integrations exclude DSPs · Audiences, DSPs, and data warehouse available as add-ons |
| Perform (Growth) | Priced on request | Talk to Sales · Audiences and DSP activation included · heatmaps, surveys, and session replay |
| Scale (Advanced) | Priced on request | Talk to Sales · Ad Performance included · priority support and dedicated CSM |
The facts
Each one read from Freshpaint Event Tracker's own pages, with the date it was checked.
What it does
- Autotrack
- Autotrack captures website interactions without predefined events or repeated code changes.checked 2 Oct 2026
- Customer base
- Freshpaint says more than 250 healthcare organizations partner with it.checked 2 Oct 2026
- Engineering needs
- Teams can start with Autotrack without custom code, though complex or bespoke setups may require engineering involvement.checked 2 Oct 2026
- Event controls
- Teams can define events visually without code and control which destinations receive each event.checked 2 Oct 2026
- Examples of integrations
- The integrations page lists examples including ActiveCampaign, Amazon Redshift, AppLovin, Braze, CallRail, Customer.io, and Epic MyChart.checked 2 Oct 2026
- Healthcare use
- The product is presented for healthcare organizations including hospitals, urgent care and specialty providers, dental practices, payers, pharma, medical devices, and virtual care.checked 2 Oct 2026
- Historical events
- Time Machine lets teams define events and analyze historical behavior from previously collected first-party data.checked 2 Oct 2026
- Integrations
- Freshpaint says Event Tracker integrates with more than 100 marketing, analytics, and data platforms.checked 2 Oct 2026
- Privacy
- Event Tracker uses a BAA-supported platform and event-level controls, allowlists, and Event Verification to review, restrict, and route events to approved destinations.checked 2 Oct 2026
- Product
- Freshpaint Event Tracker captures event-level user behavior to help teams understand onboarding, engagement, retention, and user drop-off.checked 2 Oct 2026
- Security program
- Freshpaint’s Trust Center provides access to SOC 2 and penetration test reports and lists HIPAA and HITRUST, while stating the company is working toward HITRUST r2 certification.checked 2 Oct 2026
- Support
- The pricing page lists standard onboarding and core support for Comply, priority support for Perform, and priority support with a dedicated CSM for Scale.checked 2 Oct 2026
- Tracking APIs
- The product supports client-side and server-side SDKs for explicitly tracking events.checked 2 Oct 2026
The company
- Company identity
- Freshpaint’s site identifies the company as Perfalytics, Inc. and says the site was crafted in San Francisco.checked 2 Oct 2026
- Founded
- Freshpaint says it was founded in 2019.checked 2 Oct 2026
- Headquarters
- San Francisco, Californiachecked 28 Sep 2026
Alternatives to Freshpaint Event Tracker
- 1
RudderStack Customer Data Platform
Free planOpen sourceAndroidiOSWebAPI8.5From $265 a month - 2
Jitsu
Free planOpen sourceAndroidiOSWebAPI8.4From $99 a month - 3
Hightouch
Free planAndroidiOSWebAPI8.2From $350 a month - 4
Stape
Free planAndroidiOSWebAPI8.0From $17 a month - 5
CustomerLabs CDP
AndroidiOSWebAPI6.9From $129 a month - 6
Keen Product Analytics
AndroidiOSWebAPI6.9From $149 a month