Fitly

Fitly is a virtual try-on service for online shops that lets customers preview products using a personal photo. It is best suited to merchants who want clothing, cosmetics, or jewelry try-on without preparing 3D assets. Its appeal is a low-cost way to add the feature, though the free plan is too small for a sustained storefront rollout.

Overview

Shoppers upload a photo, which Fitly combines with a product image to generate a preview in 10–20 seconds. Fitly can detect or pull product images from a store, avoiding manual uploads, 3D scanning, and special photography. That lowers setup work for merchants, but the experience still depends on shoppers choosing to upload a photo.

Key features

The widget supports clothing, cosmetics, and jewelry, with additional categories in development. Merchants can change its colors, button text, and placement; white-labeling is available. Fitly works with Shopify, WooCommerce, BigCommerce, Squarespace, and Wix, as well as custom-built sites that can use a script tag. API access makes it a plausible fit for teams that need to integrate try-on beyond the standard widget.

Privacy and security controls are relevant because the service processes shopper images. Shoppers do not need accounts, and the widget does not set cookies or track them across sites or sessions. Shopper photos are deleted within 24 hours, while generated try-on images remain until the merchant deletes them. Depending on merchant configuration, Google Gemini, xAI (Grok), and Replicate may receive shopper photos and garment images. Fitly also lists approved-domain restrictions, HTTPS image URLs, SSRF protection, a 5 MB upload limit, and API-key authentication for endpoints. Stripe handles merchant payments; Fitly says it does not store card numbers. These measures help define the data flow, but merchants should be comfortable with the stated retention and potential provider sharing.

Pricing

The Free plan costs nothing, billed $0/month, and allows 3 try-ons per month for 1 product, with basic widget customization and a Fitly badge. It is suitable for a small evaluation, not a meaningful live rollout.

Starter costs $29 a month, billed $29/month, for 150 try-ons per month and unlimited products. It adds custom widget styling, branding removal, and email support. This is the practical entry tier for a small shop that wants a branded widget, though the monthly quota may constrain traffic.

Growth costs $79 a month, billed $79/month, and raises the limit to 500 try-ons per month with priority support. It fits merchants expecting greater use who value faster support, but adds no other stated feature. Scale costs $199 a month, billed $199/mo, for 2,000 try-ons per month, dedicated support, and custom integrations. It is aimed at higher-volume merchants whose integration needs justify the higher spend. Fitly offers no formal SLA, so dedicated support should not be mistaken for a guaranteed service level.

Platforms

Fitly is available as a web widget and API. Its storefront compatibility spans hosted commerce platforms and custom sites that support a script tag.

Who it's for

Fitly makes the most sense for online merchants who want photo-based try-on across three product categories and can work within a monthly quota. The free tier can validate a basic workflow; Starter is more viable for a branded storefront, while larger plans suit higher usage or custom integration requirements. It is less compelling for merchants who need a formal uptime commitment or whose traffic would routinely exceed the included try-ons.

Pros and cons

• Pro: Automatic product-image detection or retrieval reduces the preparation burden; no 3D scans or special photography are required.
• Pro: Clothing, cosmetics, and jewelry support, plus web and API access, cover a broad set of storefront needs.
• Pro: No shopper account, cross-site tracking, or widget cookies lowers friction and limits some forms of data collection.
• Con: The free plan's 3 monthly try-ons and single-product cap make it a demo tier rather than a usable ongoing service.
• Con: Photo retention differs: shopper uploads are deleted within 24 hours, but generated images stay until the merchant deletes them.
• Con: Try-on providers may receive images depending on configuration, and Fitly offers no formal SLA.

Alternatives

AI Virtual Try-On Tools is a broader directory for comparing services in the category.

Choose TryOn Virtual if a freemium option with 25 monthly sessions and three free AI-built 3D models better matches a shop's needs; its free usage pauses at the limit. WANNA is a paid alternative available on Android, iOS, and web.

Fittingbox Virtual Try-On is worth considering for buyers who need its broader platform coverage or a free trial; its Bronze plan starts at $59 a month, above Fitly's Starter price. Tryonixs offers a freemium option with a free trial and a Starter plan at $19 a month or $190/year, including up to 25 products and Shopify integration.

DRESSX Virtual Try-On is a paid, enterprise-focused alternative with custom pricing. PICTOFiT is another paid option for Android, iOS, and web. Style.me Virtual Fitting uses custom monthly pricing based on digitized item quantity and traffic volume. FaceCake CAKE is a paid alternative for Android, iOS, and web.

Verdict

Fitly is a sensible pick for merchants who want photo-based try-on across clothing, cosmetics, and jewelry without the work of preparing 3D product assets. Its strongest case is the combination of storefront compatibility, API access, and a $29/month branded entry plan. Look elsewhere if you need a dependable service-level commitment, a larger free allowance, or a different approach to image retention and processing.