FaceCake CAKE
FaceCake CAKE is an in-browser augmented reality shopping platform that lets shoppers preview products with a webcam on a product detail page.
What FaceCake CAKE is
FaceCake CAKE is an in-browser augmented reality shopping platform that lets shoppers preview products with a webcam on a product detail page. Its try-on view places product shades on the shopper’s own image, and the shopping flow supports finding products, comparing looks, getting style advice, sharing looks, and purchasing favorites. CAKE supports try-on for apparel, cosmetics, jewelry, and accessories. FaceCake says shoppers can use it without a download, plug-in, extension, or user input; brand partners add the platform to their websites with a small code snippet. The company describes deployments at home and in stores, including kiosks, desktops, tablets, and mobile phones. Its separate ShadeScout product is a mobile beauty app for matching cosmetics to colors, virtual try-on, social sharing, and purchases. FaceCake’s privacy policy says uploaded photos and related product information are viewable by the user across its applications, services, and devices unless the user chooses to share them, and says they are not shared with or sold to third parties. The policy also says FaceCake may use cookies and web beacons for necessary, performance, functionality, and targeting purposes. Pricing is on request.
Good
- No shopper download, plug-in, or extension required.
- Try-on covers four product categories.
- Shoppers can compare and share looks.
- Deployments include in-store and at-home devices.
Watch out
- Pricing is available on request.
- FaceCake may use targeting cookies and web beacons.
Who it suits
CAKE suits shoppers who want to preview apparel, cosmetics, jewelry, or accessories on their own image while browsing a participating product page. It is also aimed at brands integrating try-on into their websites.
Verdict
CAKE offers webcam-based try-on within a shopping flow that includes comparison, advice, sharing, and purchase. Shoppers should note the stated cookie and web beacon practices and that pricing is provided on request.
The facts
Each one read from FaceCake CAKE's own pages, with the date it was checked.
The company
- Company name
- The site identifies the company as FaceCake Marketing Technologies, Inc.checked 4 Oct 2026
- Headquarters
- Calabasas, California, United Stateschecked 28 Sep 2026
What it does
- Integration
- FaceCake says brand partners can integrate CAKE into their site with a small code snippet.checked 11 Oct 2026
- Merchant integration
- The site says brand partners integrate CAKE into their websites with a small code snippet.checked 4 Oct 2026
- No download
- CAKE requires no download, plug-ins, extensions, or user input, according to FaceCake.checked 11 Oct 2026
- Other product
- ShadeScout is a mobile beauty app that matches cosmetics to colors and offers virtual try-on, social sharing, and purchase options.checked 4 Oct 2026
- Personalization
- FaceCake says its platform provides relevant product recommendations during each user session.checked 11 Oct 2026
- Pricing availability
- The opened maker pages provide no CAKE price, plan, or trial terms.checked 4 Oct 2026
- Privacy
- FaceCake says uploaded personal images are used across its applications, services, and devices for the user unless shared by the user, and are not shared with or sold to third parties.checked 11 Oct 2026
- Privacy practices
- The privacy policy says FaceCake may use cookies and web beacons for necessary, performance, functionality, and targeting purposes.checked 4 Oct 2026
- Product
- CAKE is an in-browser augmented reality shopping platform that lets shoppers try products on using a webcam and browser.checked 11 Oct 2026
- Product categories
- FaceCake describes try-on for apparel, cosmetics, jewelry, and accessories.checked 11 Oct 2026
- Purchases
- The platform includes links that make it easy for shoppers to purchase products they like.checked 11 Oct 2026
- Retail deployments
- FaceCake describes its solutions as available in-store and at home, including on kiosks, desktops, tablets, and mobile phones.checked 4 Oct 2026
- Security
- FaceCake says it has reasonable and appropriate security measures, but does not guarantee the security of information transmitted online.checked 11 Oct 2026
- Setup
- The site says CAKE requires no download, plug-in, extension, or user input from shoppers.checked 4 Oct 2026
- Shopping experience
- Shoppers can view products in augmented reality from a product detail page without leaving the e-commerce site.checked 11 Oct 2026
- Shopping flow
- The platform supports finding products, trying them on, comparing looks, getting style advice, sharing looks, and purchasing favorites.checked 4 Oct 2026
- Social sharing
- The shopping platform includes social sharing for selfies and shared looks.checked 11 Oct 2026
- Support
- FaceCake lists [email protected] and 1-818-444-3265 for questions about the company.checked 11 Oct 2026
- Support contact
- FaceCake lists [email protected] and 818.444.3265 as contact details.checked 4 Oct 2026
- Try-on view
- Shoppers can view product shades live on their own image as a personalized product view.checked 4 Oct 2026
Where it runs
- Privacy for uploaded photos
- The privacy policy says uploaded photos and related product information are viewable by the user across applications, services, and devices unless the user chooses to share them, and says they are not shared with or sold to third parties.checked 4 Oct 2026
- Supported devices
- FaceCake describes its broader shopping platform as available through desktop, tablet, mobile phone, and in-store kiosk experiences.checked 11 Oct 2026
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