FitJoy
FitJoy is a web-based AI sales tool for fitness studios.
What FitJoy is
FitJoy is a web-based AI sales tool for fitness studios. Its agent, Joya, answers prospective members’ questions, books trial visits and engages existing members around the clock. Studios can use automated follow-up when a new lead or client enters their CRM, with conversations directed toward a trial or consultation. Win-back workflows use behavior signals and scheduled checks to contact people who cancelled a visit or have gone quiet. A review funnel can direct happy members to Google, collect negative feedback privately and draft replies in the studio’s voice. The website chat widget handles questions about pricing, schedules and first visits, then sends captured intent to the CRM. FitJoy works as a sales layer on an existing CRM, with listed integrations including Mindbody, MarianaTek, Zen Planner, Pike13 and Glofox. Its sequences support SMS, WhatsApp and email.
Good
- Automates lead follow-up and win-back workflows.
- Chat widget answers pricing and schedule questions.
- Supports SMS, WhatsApp and email sequences.
- Integrates with several listed studio CRMs.
Watch out
- No free plan is listed.
- Joya is described as being in early access.
- Works as a layer on an existing CRM.
Who it suits
FitJoy suits Pilates, yoga, barre, HIIT and other wellness studios seeking automated lead follow-up and member re-engagement. It is intended for studios that already use a CRM.
Verdict
FitJoy brings lead capture, follow-up, reviews and retention workflows together around an existing studio CRM. Studios should note the paid starting price and early-access status before considering it.
Plans and prices
From FitJoy's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Joya | $29 a month | AI sales agent · lead follow-up, win-back, reviews, cold-lead revival · SMS, WhatsApp, email · Mindbody / MarianaTek sync |
The facts
Each one read from FitJoy's own pages, with the date it was checked.
What it does
- Availability
- FitJoy describes Joya as being in early access and says founding-customer pricing is for the first 50 studios that join.checked 3 Oct 2026
- Chat widget
- The website chat widget answers pricing, schedule, and first-visit questions, captures intent, and sends it to the CRM.checked 3 Oct 2026
- CRM relationship
- FitJoy describes itself as an AI sales layer on top of an existing CRM, rather than a replacement for it.checked 3 Oct 2026
- Integrations
- The site lists Mindbody, MarianaTek, Zen Planner, Pike13, and Glofox as CRM integrations.checked 3 Oct 2026
- Lead follow-up
- The new-lead sequence can trigger when a new lead or client is created in a CRM and move the conversation toward a trial or consult.checked 3 Oct 2026
- Messaging
- FitJoy says its sequences support SMS, WhatsApp, and email, all included in one plan.checked 3 Oct 2026
- Product
- Joya is FitJoy’s AI sales agent for fitness studios, designed to answer leads, book trials, and engage members 24/7.checked 3 Oct 2026
- Retention
- Win-back workflows re-engage people who cancelled a visit or gone quiet, using behavior signals and scheduled checks.checked 3 Oct 2026
- Reviews
- The review funnel can route happy members to Google, collect unhappy feedback privately, and draft responses in the studio’s voice.checked 3 Oct 2026
- Setup
- FitJoy says studios can connect a CRM, configure Joya, and go live in under 10 minutes.checked 3 Oct 2026
- Studio types
- FitJoy says Joya is built for Pilates, yoga, barre, HIIT, and other wellness studios.checked 3 Oct 2026
Money
- Trial
- The site offers a 14-day free trial with no credit card required.checked 3 Oct 2026
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