Fanplayr
Fanplayr 360 is a customer data platform for web and API channels.
What Fanplayr is
Fanplayr 360 is a customer data platform for web and API channels. It brings information from websites, servers, CRMs, and apps into unified user profiles, audiences, real-time analytics, automations, exports, and monitoring. Destinations can sync audiences, run automations, support exports and pipelines, and send event data to analytics platforms such as Amplitude. Fanplayr Merchandising uses AI models trained on current and historical customer signals for product recommendations, including suggestions, activity counts, and rankings based on views, carts, purchases, or revenue. Listed commerce integrations include Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, PrestaShop, and VTEX IO. Recommendations require page and order tracking, enhanced identification, order product details, and consistent IDs and SKUs. Administrators can enable email or SMS two-factor authentication, assign PII levels, and choose supported data-storage regions. Pricing is on request, with paid plans listing 25 live audiences and 25 live automations.
Good
- Unified profiles combine multiple data sources
- AI-powered product recommendation models
- Integrations with major commerce platforms
- Configurable PII handling and data regions
- Real-time analytics and audience syncing
Watch out
- No free plan
- Recommendations require detailed tracking setup
- Plans include 25 live audiences
- Plans include 25 live automations
Who it suits
Fanplayr suits e-commerce and digital teams needing customer profiles, audience targeting, analytics, automations, and personalized merchandising. It requires implementation of tracking and product data for recommendations.
Verdict
Fanplayr provides customer data management and merchandising recommendations across web and API channels. Its paid, usage-based plans and tracking requirements matter when assessing fit.
Plans and prices
From Fanplayr's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Annual payment, 2 years prepaid | $3,187.50 | MAUs over the amount prepaid for are charged at the base price of $950 per 100,000 · Estimated monthly payment prepaying for 2 Years |
| Annual payment, 1 year prepaid | $3,375 | MAUs over the amount prepaid for are charged at the base price of $950 per 100,000 · Estimated monthly payment prepaying for 1 Year |
| Monthly payment | $3,750 a month | Includes 100,000 MAUs · MAUs over 100,000 cost $950 per 100,000 or part thereof · At the start of every month, based on actual MAUs |
The facts
Each one read from Fanplayr's own pages, with the date it was checked.
What it does
- Data destinations
- Destinations support automations, audience syncing, exports and pipelines, including sending event data to analytics platforms such as Amplitude.checked 7 Oct 2026
- Data residency
- Fanplayr says customers can choose a data storage location, with supported locations including the EU, US, Tokyo, Sydney and other listed regions.checked 7 Oct 2026
- Data sources
- Fanplayr can receive data from websites, servers, CRMs and apps through supported APIs and data structures.checked 7 Oct 2026
- E-commerce integrations
- The documentation lists integrations including Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, PrestaShop and VTEX IO.checked 7 Oct 2026
- Integration requirement
- Product recommendations require standard page and order tracking, enhanced user identification, captured order product details and consistent product IDs and SKUs.checked 7 Oct 2026
- Personalization
- Fanplayr Merchandising uses AI models trained on current and historical customer signals to provide personalized product recommendations.checked 7 Oct 2026
- Privacy controls
- Fanplayr 360 lets users assign PII levels to tracked attributes, including a high level that stores values as one-way hashes.checked 7 Oct 2026
- Product
- Fanplayr 360 is a customer data platform with integrations, mapping, unified user profiles, audiences, real-time analytics, automations, exports and monitoring.checked 7 Oct 2026
- Recommendation types
- Recommendation models include personalized suggestions, activity counts and rankings based on views, carts, purchases or revenue.checked 7 Oct 2026
- Security
- Account administrators can enable two-factor authentication using email or SMS verification, or allow users to disable it.checked 7 Oct 2026
- Support
- The listed plans include support from Fanplayr Customer Care and its Sales team.checked 7 Oct 2026
- Usage limits
- The listed plans include 25 live audiences and 25 live automations.checked 7 Oct 2026
The company
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- Palo Alto, California, United Stateschecked 28 Sep 2026
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