Ethos
Ethos is a web-based creative brand space and digital showroom for keeping brand copy, visual assets, and guidelines together.
What Ethos is
Ethos is a web-based creative brand space and digital showroom for keeping brand copy, visual assets, and guidelines together. You can build interactive brand showrooms and share them as websites or PDFs, then invite teams or clients with permissions set separately for each showroom. Its AI can create or refine brand copy and expand color palettes. Uploaded files can be tagged and named, organized in one showroom, and located with smart search and anchor links. Brand audits provide a brand-health score, while educational case studies help identify missing brand components. Ethos supports JPEG, PNG, EPS, SVG, other file formats, and more than 800 Google Fonts. Security controls govern who may create, upload, share, download, or activate content, and the application integrates with Google Workspace APIs. Plans add showrooms, users, asset limits, templates, white labeling, collaborator invites, or domain whitelisting.
Good
- Interactive showrooms can be shared as websites or PDFs
- AI creates copy and expanded color palettes
- Smart search and anchor links organize assets
- Permissions control brand-content actions
- Supports more than 800 Google Fonts
Watch out
- No free plan
- Web platform only
- Plans have file-size limits
- Monthly subscription required
Who it suits
Ethos suits solopreneurs, influencers, freelancers, startup teams, agencies, and enterprises managing shared brand materials. It is designed for teams that need controlled collaboration and organized brand guidelines.
Verdict
Ethos combines brand asset organization, guidelines, collaboration, and AI tools in a web workspace. Its tiered plans suit different showroom and user requirements, but access requires a paid plan after the trial.
Plans and prices
From Ethos's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter (Influencers) | $4 a month | 1 brand showroom · 1 user · 5MB file brand asset limit · Ethos standard templates · / Monthly |
| Starter | $5 a month | 1 brand showroom · 1 user · 5MB file brand asset limit · Ethos standard templates · / Monthly |
| Standard (Influencers) | $12 a month | 5 brand showrooms · 5 users · 5MB file brand asset limit · Ethos standard templates · / Monthly |
| Standard | $15 a month | 5 brand showrooms · 5 users · 5MB file brand asset limit · Ethos standard templates · / Monthly |
| Premium (Influencers) | $20 a month | 50 brand showrooms · 10 users · 10MB file brand asset limit · custom templates · white label · collaborator invites · / Monthly |
| Premium | $25 a month | 50 brand showrooms · 10 users · 10MB file brand asset limit · custom templates · white label · collaborator invites · / Monthly |
| Growth (Influencers) | $28 a month | 100 brand showrooms · 250 users · 15MB file brand asset limit · custom templates · white label · custom domain whitelisting · / Monthly |
| Growth | $35 a month | 100 brand showrooms · 250 users · 15MB file brand asset limit · custom templates · white label · custom domain whitelisting · / Monthly |
| Enterprise (Influencers) | $44 a month | Unlimited brand showrooms · unlimited users · 20MB file brand asset limit · custom templates · white label · custom domain whitelisting · / Monthly |
| Enterprise | $55 a month | Unlimited brand showrooms · unlimited users · 20MB file brand asset limit · custom templates · white label · custom domain whitelisting · / Monthly |
The facts
Each one read from Ethos's own pages, with the date it was checked.
What it does
- AI tools
- Ethos says its AI can create or improve brand copy and generate expanded color palettes.checked 9 Oct 2026
- Asset management
- The platform supports uploading, tagging, and naming brand files, then organizing them in a central showroom with smart search and anchor links.checked 9 Oct 2026
- Audits and education
- Ethos offers brand audits that score brand health and educational case studies to help users identify missing brand components.checked 9 Oct 2026
- Collaboration
- Teams and clients can be invited to brand spaces, with custom permissions for each showroom.checked 9 Oct 2026
- File and font support
- The pricing page lists support for JPEG, PNG, EPS, SVG, and other file formats, plus more than 800 Google Fonts.checked 9 Oct 2026
- Integrations
- Ethos’s privacy policy says its application integrates with Google Workspace APIs.checked 9 Oct 2026
- Intended users
- Ethos says it is built for solopreneurs, influencers, freelancers, startup teams, agencies, and enterprises.checked 9 Oct 2026
- Product
- Ethos describes itself as an AI-powered creative brand space and digital showroom for brand copy, assets, and guidelines.checked 9 Oct 2026
- Security controls
- The site lists enhanced security permissions, and the platform page says users can control who may create, upload, share, download, and activate brand content.checked 9 Oct 2026
- Showrooms
- Users can create and share custom interactive brand showrooms as websites and PDFs.checked 9 Oct 2026
- Support
- The site offers a “Talk To An Expert” option on its pricing page.checked 9 Oct 2026
Money
- Trial
- The pricing page offers a 30-day free trial for the listed plans.checked 9 Oct 2026
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