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Brand24 vs Ethos

Brand24 logo

Brand24

8.2#1 in social media listening softwareFrom $249 a month
AndroidiOSWebAPI
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Ethos

6.2#18 in brand management softwareFrom $4 a month
Web
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What both publish

FactBrand24Ethos
IntegrationsBrand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server.Ethos’s privacy policy says its application integrates with Google Workspace APIs.
SupportEnterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews.The site offers a “Talk To An Expert” option on its pricing page.

Brand24 plans

  • Individual$249 a month
  • Team$349 a month
  • Pro$499 a month
  • Business$699 a month
  • Enterprise$17,988 a year

Ethos plans

  • Starter (Influencers)$4 a month
  • Starter$5 a month
  • Standard (Influencers)$12 a month
  • Standard$15 a month
  • Premium (Influencers)$20 a month
  • Premium$25 a month

Pick Brand24 if…

Brand24 may suit businesses, marketers, agencies, and startups that need to monitor brand, competitor, or topic conversations. Its analytics, alert channels, and reporting formats may also suit teams sharing monitoring results.

Pick Ethos if…

Ethos suits solopreneurs, influencers, freelancers, startup teams, agencies, and enterprises managing shared brand materials. It is designed for teams that need controlled collaboration and organized brand guidelines.

Charts they share