Empower LO
Empower LO is a mortgage CRM and marketing automation platform for loan officers, teams, and brokerages.
What Empower LO is
Empower LO is a mortgage CRM and marketing automation platform for loan officers, teams, and brokerages. Built on HighLevel, it tracks leads, borrowers, real estate agents, referral partners, and past clients while automating follow-up. Campaigns can send speed-to-lead responses, birthday and home-anniversary messages, past-client nurturing, and realtor-partner drips. Empower LO is a CRM rather than a loan origination system, so it works alongside LOS products such as Arive and Encompass. Listed integrations include Arive, LendingPad, Calyx Path/Point, RETR, Finlocker/KeySteps, MyCreditGuy, Google Ads, Facebook and Instagram lead forms, calendars, Zapier, and a REST API. The service provides API access for teams and enterprises, support options, and security controls including encryption, role-based access, and optional two-factor authentication.
Good
- Mortgage-focused CRM and follow-up automation
- Supports borrower and referral partner management
- REST API, webhooks, and OAuth 2.0
- Scale includes unlimited admin and support users
- Encryption and optional two-factor authentication
Watch out
- No free plan
- LOS integrations require team setup
- Scale adds a $300 setup fee
- Custom Builds have no listed price
Who it suits
It suits mortgage producers, teams, brokerages, and mortgage companies needing CRM, borrower, referral-partner, pipeline, and marketing automation. Organizations requiring a loan origination system should use it alongside an LOS rather than as a replacement.
Verdict
Empower LO combines mortgage CRM records with campaign automation and LOS-adjacent integrations. Its paid plans fit users who need mortgage-specific workflows and support, while LOS setup requirements and costs should be considered first.
Plans and prices
From Empower LO's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Scale | $297 a month | $30 in free usage included monthly · Multi-channel conversations · Pre-built mortgage automations · API & Zapier integrations · Unlimited admin & support users · $297 /mo; + $300 one-time setup |
| Teams | $497 a month | Everything in Scale · Team snapshot management · Advanced lead distribution · Team-level LOS integrations · Dedicated account manager · $497 /mo; starting price, final scope depends on roster and implementation needs |
| Custom Builds | Priced on request | Custom HighLevel implementation · Discovery, architecture, build, and rollout · Optional ongoing partnership · Pricing is scoped to your operation |
The facts
Each one read from Empower LO's own pages, with the date it was checked.
What it does
- API availability
- The site describes REST API access for teams and enterprises, including contact and pipeline operations, webhooks, and OAuth 2.0 authentication.checked 7 Oct 2026
- Campaign automation
- Automations include speed-to-lead responses, birthday and home-anniversary messages, past-client nurture, and realtor-partner drips.checked 7 Oct 2026
- Compliance scope
- Empower LO says it is not a financial institution under GLBA; client-approved LOS data that may constitute NPI is kept in an individual isolated subaccount.checked 7 Oct 2026
- CRM capabilities
- The CRM tracks leads, borrowers, agents, referral partners, and past clients, and automates follow-up.checked 7 Oct 2026
- Data handling
- Empower LO says customer data is not used to train AI models, card data is handled by Stripe, and customer data is hosted in the United States through HighLevel infrastructure.checked 7 Oct 2026
- Integrations
- The integrations page lists Arive, LendingPad, Calyx Path/Point, RETR, Finlocker/KeySteps, MyCreditGuy, Google Ads, Facebook and Instagram lead forms, calendars, Zapier, and a REST API.checked 7 Oct 2026
- Purpose
- Empower LO is a mortgage CRM and marketing automation platform for loan officers, teams, and brokerages, built on HighLevel.checked 7 Oct 2026
- Security
- The privacy policy states that data is encrypted in transit with TLS 1.2 or 1.3 and at rest with AES-256, with role-based access controls and optional two-factor authentication.checked 7 Oct 2026
- Support
- Scale and Teams include three live Open Office Hours sessions per week, chat and ticket support, and LOS integration support; Teams also includes a dedicated account manager.checked 7 Oct 2026
- Target customers
- The site positions its productized Platform for individual mortgage producers and teams, and custom builds for mortgage companies needing tailored operations.checked 7 Oct 2026
The company
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- Meridian, Idahochecked 28 Sep 2026
- Maker and location
- Empower LO is made by Empower Digital Solutions, LLC in Meridian, Idaho, and was founded in 2018 by loan officer Michael McAllister.checked 7 Oct 2026
Where it runs
- LOS setup limitation
- The company says LOS integrations are not native built-in integrations; its team handles setup, with free LOS integration support on Scale.checked 7 Oct 2026
- Not an LOS
- The company says Empower LO is a CRM, not a loan origination system, and works alongside LOSs such as Arive and Encompass.checked 7 Oct 2026
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