Empower LO
5.9#22 in mortgage crm softwareFrom $297 a monthWebAPI
VisitEmpower LO vs MloFlo
What both publish
| Fact | Empower LO | MloFlo |
|---|---|---|
| API availability | The site describes REST API access for teams and enterprises, including contact and pipeline operations, webhooks, and OAuth 2.0 authentication. | Lead integrations via API are available on Pro and Enterprise, while the pricing page marks lead integrations API as unavailable on Basic. |
| Founded | 2018 | LinkedIn and G2 list 2022 as the founding year. |
| Integrations | The integrations page lists Arive, LendingPad, Calyx Path/Point, RETR, Finlocker/KeySteps, MyCreditGuy, Google Ads, Facebook and Instagram lead forms, calendars, Zapier, and a REST API. | MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. |
Empower LO plans
- Scale$297 a month
- Teams$497 a month
- Custom BuildsPriced on request
MloFlo plans
- SMS OnlyFree
- SMS/MMS$4.99 a month
- Rookie Plan$14.99 a month
- Pro Plan$29.99 a month
- Basic$49 a month
- Expert Plan$69.99 a month
Pick Empower LO if…
It suits mortgage producers, teams, brokerages, and mortgage companies needing CRM, borrower, referral-partner, pipeline, and marketing automation. Organizations requiring a loan origination system should use it alongside an LOS rather than as a replacement.
Pick MloFlo if…
MloFlo suits mortgage loan officers and brokers who want borrower, realtor, and loan workflow tools in one platform. Teams should review plan exclusions and possible add-on fees before choosing a plan.