Elevar
Elevar is a conversion-tracking and marketing data product for consumer marketers.
What Elevar is
Elevar is a conversion-tracking and marketing data product for consumer marketers. Its server-side collection is designed to capture conversion activity that tracking pixels and native platform analytics may miss. A data layer records product, order, customer, checkout and attribution information, while monitoring whether events reach their destinations. Users can choose an accuracy threshold and receive alerts when tracking falls below it or tags break. Elevar says it can recognise returning users, including anonymous visitors, for up to one year, and extend attribution from about 24 hours to one year. The resulting data is intended to support reporting, targeting and budget decisions. Listed destinations include Meta, Google Ads, GA4, Klaviyo, Attentive, Postscript, BigQuery and Google Pub/Sub. Its API is offered for platforms including WooCommerce, BigCommerce, Adobe Commerce and in-house commerce systems. Core supports up to 2,000 orders per month and two destinations; higher plans list larger order and destination limits.
Good
- Server-side tracking can capture activity pixels may miss.
- Alerts flag broken tags and low tracking accuracy.
- Recognises returning visitors for up to one year.
- Lists integrations across advertising, analytics and messaging tools.
- Includes a 15-day trial.
Watch out
- No free plan is listed.
- Core costs $225 a month.
- Core is limited to two destinations.
- Higher-volume plans have substantially higher listed monthly prices.
Who it suits
Elevar suits consumer marketers seeking clearer conversion data for attribution, ad targeting and budget decisions. It may also suit e-commerce teams using the listed destinations or API-supported platforms.
Verdict
Elevar focuses on conversion collection, event monitoring and marketing destinations, with plans scaled by order volume and destinations. Its starting price is $225 a month, and the free-plan option is absent.
Plans and prices
From Elevar's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Core | $225 a month | Shopify/Shopify Plus · up to 2k orders/mo · up to 2 ad or analytics destinations · $225 /mo |
| Advanced | $650 a month | Shopify/Shopify Plus · up to 10k orders/mo · up to 4 destinations · custom events and triggers · $650 /mo |
| Premium | $1,250 a month | API framework for major commerce platforms · up to 30k orders/mo · up to 10 destinations · predicted LTV and comeback likelihood · $1,250 /mo |
| Elite | $3,000 a month | API framework for major commerce platforms · up to 75k orders/mo · up to 25 destinations · contact sales · Starting at $3,000 /mo |
The facts
Each one read from Elevar's own pages, with the date it was checked.
Where it runs
- Commerce platforms
- The Elevar API is offered for e-commerce platforms including WooCommerce, BigCommerce, Adobe Commerce, and in-house platforms.checked 5 Oct 2026
The company
- Company relationship
- Audiense describes its business as combining Elevar, Buxton, and the original Audiense.checked 5 Oct 2026
- Founded
- 2016checked 28 Sep 2026
What it does
- Consent and compliance
- The plan comparison lists privacy and compliance tools with pre-built configurations for regulations such as CCPA and GDPR, and the pricing page lists compatible consent providers.checked 5 Oct 2026
- Data layer
- Its data layer captures product, order, customer, checkout, and attribution data and can alert users when tracking accuracy drops below a chosen threshold.checked 5 Oct 2026
- Identity and attribution
- Elevar says it can recognize returning users, including anonymous visitors, for up to one year and extend attribution from about 24 hours to one year.checked 5 Oct 2026
- Integrations
- The pricing page lists destinations including Meta, Google Ads, GA4, Klaviyo, Attentive, Postscript, BigQuery, and Google Pub/Sub.checked 5 Oct 2026
- Monitoring
- The product monitors event delivery by destination and alerts users when tracking tags break or accuracy falls below their threshold.checked 5 Oct 2026
- Purpose
- Elevar tracks online conversions, enriches customer knowledge, and provides clearer marketing channel data for reporting, targeting, and budget decisions.checked 5 Oct 2026
- Server-side tracking
- Elevar says it captures nearly 100% of ad and website conversion data, including activity missed by tracking pixels and native platform analytics.checked 5 Oct 2026
- Shopify certification
- Audiense says Elevar earned Shopify Certified Technology Partner status after meeting requirements covering usefulness, infrastructure and performance, merchant support, and privacy, including a third-party security assessment.checked 5 Oct 2026
- Support
- The pricing comparison lists standard technical support within 24 hours for Core and Advanced, and priority support within 12 hours for Premium and Elite.checked 5 Oct 2026
- Target users
- The product page describes Elevar as a tool for consumer marketers seeking improved attribution, ad targeting, return on ad spend, and recovery of otherwise missed revenue.checked 5 Oct 2026
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