Effi

What Effi is

Effi is a mortgage and finance broker tool built for Australia, covering work from enquiry through loan processing and settlement to client retention. Brokers can gather leads with a website apply-with-broker widget, home loan and asset finance applications, an optional voice AI assistant, and open APIs. Its Doc AI reads, redacts, renames, and files client documents, and flags items that do not add up. Processing tools include a digital fact find, AI notetaker, open banking and budgeting, bank statement analysis, automations, and reporting dashboards. Post-settlement features include rate-expiry and loan health tracking and client retention tools. Effi says it integrates with 95% of aggregator software and names Connective Mercury, Salestrekker, and Quickli. It is available on web, Android, iOS, and API, with a mobile app for managing leads. Effi describes itself as SOC 2 compliant; its privacy policy says it follows Australian Privacy Principles and GDPR principles. There is no free plan, and a 14-day trial is listed. Pricing notes say from 120/mo; listed plans include seat minimums, commitments, and setup costs, and selected AI features and add-ons may carry usage-based charges.