Effi
6.2#15 in mortgage crm softwareAndroidiOSWebAPI
VisitEffi vs MloFlo
What both publish
| Fact | Effi | MloFlo |
|---|---|---|
| Integrations | Effi says it integrates with 95% of aggregator software and names Connective Mercury, Salestrekker, and Quickli integrations. | MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. |
Effi plans
- Enterprise—
- Professional—
- Small business—
MloFlo plans
- SMS OnlyFree
- SMS/MMS$4.99 a month
- Rookie Plan$14.99 a month
- Pro Plan$29.99 a month
- Basic$49 a month
- Expert Plan$69.99 a month
Pick Effi if…
Effi is aimed at Australian mortgage and finance brokers managing leads, loan processing, and post-settlement client relationships. Its mobile app supports lead management on Android and iOS.
Pick MloFlo if…
MloFlo suits mortgage loan officers and brokers who want borrower, realtor, and loan workflow tools in one platform. Teams should review plan exclusions and possible add-on fees before choosing a plan.