Effi
6.2#15 in mortgage crm softwareAndroidiOSWebAPI
VisitEffi vs MapleConnect
MapleConnect
7.5#4 in mortgage crm softwareFrom $199 a monthFree planWebAPI
VisitWhat both publish
| Fact | Effi | MapleConnect |
|---|---|---|
| Integrations | Effi says it integrates with 95% of aggregator software and names Connective Mercury, Salestrekker, and Quickli integrations. | The vendor describes native connectors, a Zapier app and a documented public REST API for custom real-time synchronization. |
Effi plans
- Enterprise—
- Professional—
- Small business—
MapleConnect plans
- FreeFree
- MapleConnect FreeFree
- Essential$199 a month
- Professional$299 a month
- Premium$399 a month
Pick Effi if…
Effi is aimed at Australian mortgage and finance brokers managing leads, loan processing, and post-settlement client relationships. Its mobile app supports lead management on Android and iOS.
Pick MapleConnect if…
MapleConnect is designed for solo loan officers and teams that need borrower and referral-partner pipeline tools. It may suit mortgage businesses looking to automate outreach and scheduling while keeping lending decisions and underwriting in their own LOS.