DoTheBeauty
DoTheBeauty is a web platform combining an AI-built salon website, online booking, client management, and payments.
What DoTheBeauty is
DoTheBeauty is a web platform combining an AI-built salon website, online booking, client management, and payments. A salon answers questions about its business, and the AI produces website copy and design while setting up booking and SEO. Clients choose a service, stylist, and time without an account. Linked services with multiple stylists can be booked together with one confirmation. Invoices can include services, discounts, tips, and tax, with receipts emailed to clients. Stripe processes cards, charging 2% on Starter, 1% on Growth, and 0.5% on Pro. Starter costs €19.95 per month for up to two team members; Growth costs €49.00 for up to eight and adds a custom domain, CRM, reminders, iPad dashboard, editor, and permissions. Pro costs €79.00 with unlimited team members. A 7-day trial is available.
Good
- AI-generated website copy and design
- Account-free online client booking
- Combined bookings across stylists
- Invoices include discounts, tips, and tax
- Salon and booking data can be exported
Watch out
- Starter limits teams to two members
- Card transaction fees apply
- AI website text is sent to Anthropic
- No free plan
Who it suits
It suits salons, barbershops, spas, nail businesses, lash bars, brow studios, and other listed salon types needing booking and billing online.
Verdict
DoTheBeauty links salon marketing, scheduling, client records, and payments in one service. Check team limits, Stripe fees, and AI data handling before selecting a plan.
Plans and prices
From DoTheBeauty's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | €19.95 a month | AI-built website · online booking · confirmation emails · client management · billing and receipts · up to 2 team members · DoTheBeauty subdomain · €19.95/mo |
| Growth | €49 a month | Everything in Starter · up to 8 team members · custom domain · full CRM · email reminders · iPad reception dashboard · full CMS editor · role permissions · €49/mo |
| Pro | €79 a month | Everything in Growth · unlimited team members · 0.5% card transaction fee · priority email support · dedicated onboarding call · €79/mo |
The facts
Each one read from DoTheBeauty's own pages, with the date it was checked.
What it does
- AI data handling
- Salon details are sent to Anthropic for generated website text, while client booking data is excluded.checked 21 Oct 2026
- AI limitation
- Customers must review AI-generated content because DoTheBeauty does not guarantee it is error-free.checked 21 Oct 2026
- AI website builder
- Answering nine salon questions generates website copy, design, booking functionality and SEO content.checked 21 Oct 2026
- Booking
- Clients select a service, stylist and time and can book without creating an account or installing an app.checked 21 Oct 2026
- Cancellation limitation
- Partial-month refunds are not offered when a subscription is cancelled.checked 21 Oct 2026
- Checkout
- Invoices can combine services, products, discounts, tips and tax, with receipts sent by email.checked 21 Oct 2026
- Client management
- Client records include contact details, booking history, notes and preferences.checked 21 Oct 2026
- Data deletion
- After account deletion, data is scheduled for deletion within 30 days and backups can persist up to 30 days.checked 21 Oct 2026
- Data export
- Customers can export salon data, client lists and booking history from the dashboard.checked 21 Oct 2026
- Independent positioning
- PeerPush categorizes DoTheBeauty under AI, no-code or low-code, website builders and scheduling or booking.checked 21 Oct 2026
- Independent pricing listing
- PeerPush displays subscription pricing from $49, which differs from the maker's euro-denominated plan prices.checked 21 Oct 2026
- Independent review availability
- PeerPush had no user reviews when accessed, so it provides no recurring user complaint pattern.checked 21 Oct 2026
- Inventory
- The product supports retail stock tracking, barcode scanning and low-stock alerts.checked 21 Oct 2026
- Languages
- The software and websites are offered in English, Dutch, German, French, Spanish, Portuguese, Italian and Indonesian.checked 21 Oct 2026
- Locations
- One account can manage multiple salon locations, each with its own hours and team.checked 21 Oct 2026
- Mixed-booking confirmation
- Linked multi-stylist services produce one booking reference and one confirmation email.checked 21 Oct 2026
- Mixed bookings
- A single appointment can link services handled by multiple stylists, with the system showing only slots when all involved stylists are available.checked 21 Oct 2026
- Payments
- The product supports invoices with services, discounts, tips, and tax, and sends receipts by email; card payments are processed via Stripe.checked 9 Oct 2026
- Payment security
- Stripe handles payment processing and PCI compliance, while DoTheBeauty says it does not store full card numbers.checked 21 Oct 2026
The company
- Company
- DoTheBeauty B.V. says it grew out of operating a beauty salon in Lombok, Indonesia, and lists Amsterdam, Netherlands as its location.checked 9 Oct 2026
- Headquarters
- Amsterdam, Netherlandschecked 28 Sep 2026
- Legal company
- The service is operated by DoTheBeauty B.V., registered in Amsterdam, Netherlands.checked 21 Oct 2026
- Maker origin
- The founders say the product grew out of operating a beauty salon in Lombok, Indonesia.checked 21 Oct 2026
Where it runs
- Independent platform listing
- PeerPush lists the product as web-only and aimed at small businesses, freelancers and non-technical users.checked 21 Oct 2026
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