DemandScience

What DemandScience is

DemandScience is a managed B2B marketing service that helps organizations identify promising accounts and activate them across channels to generate pipeline. Its delivery combines verified data, content intelligence, orchestration, and AI-assisted human expertise. Ionic is the intelligence layer used within DemandScience programs: it filters signals, connects data across channels, and learns what drives results. DS-IQ combines market intent and advertising engagement into a daily-updated urgency score from 0 to 100. Audience Builder uses firmographic, technographic, and intent data to create account segments that adjust as buyer behavior changes. Data services cover audits, cleansing, email verification, syntax correction, deduplication, enrichment, and analytics. Campaign channels include content syndication, programmatic advertising, AI search and Content-IQ, web personalization, and website visitor intelligence. Digital Audiences can activate audiences across LinkedIn, Meta, The Trade Desk, DV360, and other channels. DemandScience also lists buying signals, company research, contact search, CRM sync, and a browser extension. Its data capabilities are described as supporting GDPR, CCPA, and TCPA compliance.