Dada Mail
Dada Mail is self-hosted software for managing business and personal mailing lists, including announcement and discussion lists.
What Dada Mail is
Dada Mail is self-hosted software for managing business and personal mailing lists, including announcement and discussion lists. It sends HTML or plain-text messages with an included rich-text editor, can attach files, and can turn webpage content into an HTML message. Users can schedule one-time or recurring mailings, including recurring messages that draw content from a webpage. Reports cover opens, recipients, clickthroughs, unsubscribes, bounces, sending errors, archive views, and forwards. Subscriber tools include search, sorting, profile fields, and targeting by email address or profile information. Sending can use sendmail, SMTP, or the Amazon SES API. The Bridge plugin can receive email and support discussion lists with digest messages. Dada Mail runs under CGI or FastCGI and can also run under PSGI/Plack; the project lists Perl 5.10.1 as a requirement. The free plan allows up to three lists and 100 subscribers per list, with no support. Pro Dada costs $150 a year or $300 a month for its lifetime subscription, as listed.
Good
- Supports HTML and plain-text mailings.
- One-time and recurring sends can be scheduled.
- Reports track opens, clicks, bounces, and more.
- Supports sendmail, SMTP, and Amazon SES API.
Watch out
- Free plan is limited to three mailing lists.
- Free plan allows 100 subscribers per list.
- Free Dada Mail plan includes no support.
- Requires Perl 5.10.1.
Who it suits
Dada Mail suits people managing business or personal mailing lists who can install self-hosted software. The free plan may fit small lists within its three-list and 100-subscriber-per-list limits.
Verdict
Dada Mail provides mailing-list management, scheduling, subscriber targeting, and reporting in a self-hosted package. Check its technical requirements and free-plan limits before choosing it; paid subscriptions add unlimited lists and subscribers plus prioritized support.
Plans and prices
From Dada Mail's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Dada Mail | Free | Up to 3 mailing lists · 100 subscribers per list · No support · No Pro Dada Manual |
| Pro Dada, One-Year Subscription | $150 a year | Unlimited mailing lists and subscribers · Direct, prioritized support · Pro Dada Manual for one year · $150 for one year |
| Pro Dada, Forever Subscription | $300, paid once | Unlimited mailing lists and subscribers · Direct, prioritized support · Pro Dada Manual for lifetime · $300 one-time for life-time |
The facts
Each one read from Dada Mail's own pages, with the date it was checked.
What it does
- Analytics
- Mailing reports can track opens, recipients, clickthroughs, unsubscribes, bounces, sending errors, archive views, and forwards.checked 7 Oct 2026
- Deployment
- The project describes Dada Mail as self-hosted software that runs under CGI or FastCGI and can also run under PSGI/Plack.checked 7 Oct 2026
- Discussion lists
- The included Bridge plugin can receive email and support discussion lists, including digest messages.checked 7 Oct 2026
- Email campaigns
- It sends HTML or plain-text messages using an included rich-text editor, supports attachments, and can send a webpage as an HTML message.checked 7 Oct 2026
- Integrations
- Dada Mail supports sending through sendmail, SMTP, or the Amazon SES API.checked 7 Oct 2026
- Purpose
- Dada Mail is a self-hosted mailing list manager for running business and personal lists, including announcement and discussion lists.checked 7 Oct 2026
- Requirements
- The project repository says Dada Mail requires Perl 5.10.1 and supports multiple SQL backend flavors.checked 7 Oct 2026
- Scheduling
- Mass mailings can be scheduled as one-time or recurring sends, including recurring messages with content drawn from a webpage.checked 7 Oct 2026
- Security and consent
- Its mailing list options include closed-loop opt-in and subscription request abuse protection; its unsubscribe system is described as conforming to CAN-SPAM 2008.checked 7 Oct 2026
- Subscriber management
- Users can search and sort subscribers, manage profile fields, and target part of a mailing list using subscriber email addresses or profile fields.checked 7 Oct 2026
- Support
- Direct, prioritized support through Zendesk is available to Pro Dada subscribers; the free Dada Mail plan has no support.checked 7 Oct 2026
- Who it is for
- The project presents Dada Mail for business and personal mailing lists and says it can be self-installed on most popular hosting setups.checked 7 Oct 2026
The company
- Founded
- 1999checked 28 Sep 2026
- Maker
- The contact page describes the Dada Mail Project as a one-man operation and places its maker in Boulder, Colorado, USA.checked 7 Oct 2026
Money
- Free plan
- Yeschecked 23 Sep 2026
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