CustomerLabs Audience Builder
CustomerLabs Audience Builder creates first-party marketing audiences from lifecycle position, purchase history, average order value, CRM state, and custom r…
What CustomerLabs Audience Builder is
CustomerLabs Audience Builder creates first-party marketing audiences from lifecycle position, purchase history, average order value, CRM state, and custom rules, without code or SQL. Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Teams can suppress recent buyers, existing customers, or disqualified leads, with users removed when they no longer qualify. Audience refresh can run hourly, daily, or on every event, and membership changes sync within minutes. Destinations include Meta, Google, LinkedIn, and TikTok, with additional listed connections such as GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. The web-based product has a free trial but no free plan. Growth costs $129 a month and includes 500K usage units per month; Agency Lite is $499 a month for five accounts and 2.5M units, and Agency Premium is $999 a month for ten accounts and 5M units. All three list unlimited sources, destinations, and segments. CustomerLabs says it was founded in 2017 and is headquartered in the United States, with an engineering office in Chennai, India.
Good
- Builds audiences without code or SQL.
- Rules combine events, traits, thresholds, dates, and CRM fields.
- Membership changes sync within minutes.
- Audiences can sync to multiple listed destinations.
- Plans list unlimited sources, destinations, and segments.
Watch out
- No free plan is listed.
- Agency plans cost 499.00 USD or $999 a month.
Who it suits
It suits performance marketers building audiences from customer, CRM, event, or purchase data. Growth is described for small businesses, while the agency plans specify account counts and usage units.
Verdict
CustomerLabs Audience Builder combines rule-based audience creation, automatic suppression, and destination syncing. Its listed plans scale by usage units and account count, and even the entry plan is paid.
Plans and prices
From CustomerLabs Audience Builder's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | $129 a month | 500K usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack · $129 /mo; $387 /quarter; $1,548 /year |
| Agency Lite | $499 a month | 5 accounts; 2.5M usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack · $499 /mo; $1,497 /quarter; $5,988 /year |
| Agency Premium | $999 a month | 10 accounts; 5M usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack · $999 /mo; $2,997 /quarter; $11,988 /year |
The facts
Each one read from CustomerLabs Audience Builder's own pages, with the date it was checked.
What it does
- Audience rules
- Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields.checked 3 Oct 2026
- Destinations
- Audiences can sync to Meta, Google, LinkedIn, and TikTok.checked 3 Oct 2026
- Hosting and retention
- CustomerLabs says customers can choose from eight hosting regions and that data is retained for up to 90 days after contract end for export before secure deletion from production.checked 3 Oct 2026
- Integrations
- The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools.checked 3 Oct 2026
- Intended users
- The company says it builds its platform for performance marketers, while pricing describes Growth for small businesses and agency tiers for agencies.checked 3 Oct 2026
- Privacy and compliance
- CustomerLabs states that it supports consent checks before event delivery, Google Consent Mode v2, Meta Limited Data Use, and GDPR, HIPAA, and CCPA/CPRA compliance.checked 3 Oct 2026
- Purpose
- Audience Builder creates first-party audiences from lifecycle position, average order value tiers, CRM state, purchase history, and custom rules without code or SQL.checked 3 Oct 2026
- Refresh
- Audience refresh can run hourly, daily, or on every event, and membership changes sync within minutes.checked 3 Oct 2026
- Security
- CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations.checked 3 Oct 2026
- Support
- The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response.checked 3 Oct 2026
- Suppression
- The product can suppress recent buyers, existing customers, and disqualified leads, removing users automatically when they no longer qualify.checked 3 Oct 2026
The company
- Company
- CustomerLabs says it was founded in 2017 and is headquartered in the US, with an engineering office in Chennai, India.checked 3 Oct 2026
- Founded
- 2017checked 28 Sep 2026
- Headquarters
- United Stateschecked 28 Sep 2026
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