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Bluecore vs CustomerLabs Audience Builder

Bluecore

6.8#4 in customer segmentation software
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What both publish

FactBluecoreCustomerLabs Audience Builder
CompanyBluecore says it was founded in 2013 and lists its New York office at 44 W 18th Street, New York, NY 10011.CustomerLabs says it was founded in 2017 and is headquartered in the US, with an engineering office in Chennai, India.
FoundedForbes lists Bluecore as founded in 2013.2017
HeadquartersNew York, New York, United StatesUnited States
IntegrationsPublished integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports.The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools.

Bluecore plans

  • Custom enterprisePriced on request
  • Custom enterprise planPriced on request

CustomerLabs Audience Builder plans

  • Growth$129 a month
  • Agency Lite$499 a month
  • Agency Premium$999 a month

Pick Bluecore if…

Bluecore is aimed at ecommerce and marketing leaders at retail brands seeking to coordinate campaigns and use retail data across channels.

Pick CustomerLabs Audience Builder if…

It suits performance marketers building audiences from customer, CRM, event, or purchase data. Growth is described for small businesses, while the agency plans specify account counts and usage units.

Charts they share