Apteco
7.0#3 in customer segmentation softwareFrom £161 a monthAndroidiOSWebAPI
VisitApteco vs CustomerLabs Audience Builder
CustomerLabs Audience Builder
6.2#10 in customer segmentation softwareFrom $129 a monthWeb
VisitWhat both publish
| Fact | Apteco | CustomerLabs Audience Builder |
|---|---|---|
| Founded | 1987 | 2017 |
| Headquarters | Warwick, Warwickshire, United Kingdom | United States |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools. |
| Purpose | Apteco combines data connectivity, analytics, audience segmentation, and campaign management in one marketing insights platform. | Audience Builder creates first-party audiences from lifecycle position, average order value tiers, CRM state, purchase history, and custom rules without code or SQL. |
| Security | Apteco says its development process includes annual independent penetration testing, source code security scans, code reviews, and daily vulnerability scans on deployed systems. | CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations. |
| Support | Apteco says it extended customer support to 24 hours, five days a week in 2024. | The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response. |
Apteco plans
- Broadcaster bundle£161 a month
- Selector bundle£231 a month
- Campaigner bundle£419 a month
- Analyser bundle£437 a month
- Predictor bundle£475 a month
- Orchestrator bundle£552 a month
CustomerLabs Audience Builder plans
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
Pick Apteco if…
Apteco suits organisations that need audience segmentation, analytics, and campaign management tied to connected data. Its listed sectors include charities, finance, healthcare, retail, travel, and utilities.
Pick CustomerLabs Audience Builder if…
It suits performance marketers building audiences from customer, CRM, event, or purchase data. Growth is described for small businesses, while the agency plans specify account counts and usage units.