CluedIn
CluedIn is a master data management platform for resolving entities, creating golden records, improving data quality, and governing information.
What CluedIn is
CluedIn is a master data management platform for resolving entities, creating golden records, improving data quality, and governing information. It uses AI agents with a persistent knowledge graph to reconcile and manage data over time. Listed tools cover cleaning, matching and deduplication, enrichment, stewardship, business rules, and lineage with audit history. The platform integrates with Microsoft Fabric, Purview, Azure OpenAI, Power Automate, and Power Apps, and CluedIn says it natively connects to 27 Azure services. It is available as managed Azure SaaS or as PaaS in a customer's Azure tenant. A customer can create an environment without a credit card, with up to 15,000 records and $100 in AI credit. Billing counts unique source records ingested and processed; a golden record may combine several billable records. CluedIn says it supports GDPR and CCPA rights and is independently audited under SOC 2 Type II. It encrypts data at rest and in transit. Plans include different support levels, from AI-assisted support to premium support and implementation help.
Good
- Creates golden records and deduplicates data.
- Supports lineage, stewardship, and audit history.
- Offers managed Azure SaaS or customer-tenant PaaS.
- Free environment includes 15,000 records and $100 AI credit.
- Supports GDPR and CCPA rights.
Watch out
- Billing is per processed source record and AI credit.
- Golden records may combine multiple billable source records.
- Support options vary by plan.
Who it suits
CluedIn suits organizations managing customer, product, supplier, asset, finance, or other master data domains. Its listed target industries include finance, manufacturing, healthcare, retail, government, and utilities.
Verdict
CluedIn brings data mastering, quality, and governance together around a persistent knowledge graph. Its free allowance and Azure deployment choices are useful starting points, while record-based billing and plan-dependent support are worth considering.
Plans and prices
From CluedIn's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Elite | — | Unlimited records and users · Custom AI models · Private endpoint · Premium support · Implementation team · monthly; per processed record and AI credit |
| Enterprise | Priced on request | Everything in Elite · Own dedicated cluster · Committed individual agreements |
| Essential | — | First 15,000 records free · $100 AI credit · Unlimited records and users · monthly; per processed record and AI credit |
| Pro | — | Unlimited records and users · Microsoft integrations · SSO · Workflows · Helpdesk tickets · monthly; per processed record and AI credit |
The facts
Each one read from CluedIn's own pages, with the date it was checked.
Money
- Billing limit
- A billable record is a unique source record ingested and processed, and a golden record may combine several billable source records.checked 2 Oct 2026
- Free offer
- The pricing FAQ says customers can create an environment without a credit card, with up to 15,000 records and $100 in AI credit.checked 2 Oct 2026
What it does
- Core capabilities
- The pricing page lists golden records, data quality and cleaning, matching and deduplication, enrichment, governance, stewardship, business rules, and lineage and audit history.checked 2 Oct 2026
- Deployment
- CluedIn is offered as SaaS on its managed Azure platform or PaaS in a customer's own Azure tenant.checked 2 Oct 2026
- How it works
- Its agentic approach uses AI agents operating on a persistent knowledge graph to continuously improve, reconcile, and govern data.checked 2 Oct 2026
- Microsoft integrations
- CluedIn names Microsoft Fabric, Purview, Azure OpenAI, Power Automate, and Power Apps as integrations, and says it natively integrates with 27 Azure services.checked 2 Oct 2026
- Privacy
- CluedIn says it supports GDPR and CCPA rights including access, correction, deletion, and audit logging.checked 2 Oct 2026
- Security
- CluedIn says it is independently audited under SOC 2 Type II and encrypts data at rest and in transit.checked 2 Oct 2026
- Security operations
- The security page lists AES-256 encryption at rest, TLS in transit, annual penetration testing, and daily encrypted backups.checked 2 Oct 2026
- Support
- Support varies by plan: Essential includes AI-assisted support, Pro adds helpdesk tickets, and Elite includes premium support and the implementation team.checked 2 Oct 2026
- What it does
- CluedIn describes itself as an agentic Master Data Management platform for entity resolution, mastering, data quality, and governance.checked 2 Oct 2026
- Who it serves
- CluedIn lists banking and financial services, energy, manufacturing, aviation, utilities, insurance, healthcare, retail, consumer goods, government, media, and not-for-profit among its target industries.checked 2 Oct 2026
The company
- Headquarters
- Ringsted, Denmarkchecked 28 Sep 2026
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