Clayfin Channel Analytics

What Clayfin Channel Analytics is

Clayfin Channel Analytics helps banks understand customer behaviour across mobile, web, branch, and assisted channels. It runs on Clayfin Platform, which connects journey data, customer behaviour, channel activity, and business context. Teams can track channel use, examine customer journeys, segment customers, and identify drop-offs or friction. Real-time alerts, event-based triggers, campaign response tracking, and service behaviour monitoring provide signals about customer activity. Executive dashboards, channel performance views, journey analytics, engagement reporting, and role-based visualization are designed for product, service, marketing, and digital banking teams. Clayfin says it works with banks to shape questions, connect data, and configure views. The platform lists integrations with Finacle, Temenos, Oracle FLEXCUBE, and legacy cores, as well as lending, deposits, cards, credit bureaus, KYC providers, and analytics data stores. Its cognitive layer is described as bank-owned and run on-prem, with models inside the bank perimeter. Clayfin reports that a leading bank reduced digital account-opening abandonment by 46% after using the analytics to identify journey friction. The product page invites prospective customers to request a demo or discuss configuration; it does not list a price.