Brandwatch Social Media Management
Brandwatch Social Media Management is a platform for teams coordinating social publishing, engagement, listening, and analysis.
What Brandwatch Social Media Management is
Brandwatch Social Media Management is a platform for teams coordinating social publishing, engagement, listening, and analysis. Its calendar handles organic and paid content, while approval flows, user roles, and a shared asset library support collaboration. Social listening covers 100 million or more sources, with custom analytics dashboards, competitor benchmarking, and share-of-voice insights. Brandwatch lists 12 months of consumer data and seven years of competitive channel analytics. Network capabilities include Facebook, Instagram, X, LinkedIn, TikTok, WhatsApp, YouTube, Google, Pinterest, Threads, and Messenger, with functions varying by network. Integrations include employee-advocacy and user-generated-content tools, plus Salesforce Service Cloud for routing cases. The service runs on web, Android, and iOS. Brandwatch states that its products are ISO 27001:2022 certified, support two-factor authentication and SAML or OpenID Connect identity providers, and offer standard-to-enterprise plans with pricing on request.
Good
- Calendar for organic and paid content
- Approval flows, roles, and shared asset library
- Listening across 100 million or more sources
- Custom analytics and competitor benchmarking
- Web, Android, and iOS access
Watch out
- No free plan
- No free trial is stated
- Pricing is available on request
- Network capabilities vary by service
Who it suits
Brandwatch suits social media managers and content marketers handling publishing, community engagement, listening, benchmarking, and multi-network analysis.
Verdict
Brandwatch combines collaborative publishing with broad listening and analytics coverage. Teams should request plan details and confirm which network functions and integrations match their workflow.
Plans and prices
From Brandwatch Social Media Management's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Social Media Management | Priced on request | Standard to enterprise plans available · Free demo by request |
The facts
Each one read from Brandwatch Social Media Management's own pages, with the date it was checked.
What it does
- Analytics level
- customchecked 21 Sep 2026
- Authentication
- Social Media Management supports email and password, two-factor authentication, social sign-in, and customer identity providers using SAML or OpenID Connect, which Brandwatch says are included at no additional cost.checked 8 Oct 2026
- Data retention
- Unless the contract says otherwise, Brandwatch says it retains customer data for up to 30 days after contract termination before deleting or anonymizing it, subject to legally required retention.checked 8 Oct 2026
- Historical data
- The product page states that it includes 12 months of consumer data and seven years of competitive channel analytics.checked 8 Oct 2026
- Hosting
- Brandwatch says Social Media Management products are hosted on AWS and GCP in the EU, except Listening infrastructure, which is hosted in the US and UK and contains public information only.checked 8 Oct 2026
- Integrations
- The product page says integrations include tools for employee advocacy and user-generated content, and its network coverage page describes a Salesforce Service Cloud integration for routing customer cases.checked 8 Oct 2026
- Listening and analytics
- The product offers social listening across 100 million or more sources, customizable analytics dashboards, competitor benchmarking, and share-of-voice insights.checked 8 Oct 2026
- Product
- Brandwatch describes Social Media Management as an all-in-one platform for teams collaborating on social.checked 8 Oct 2026
- Publishing and collaboration
- The product provides a content calendar for organic and paid content, approval flows, user roles, and a shared digital asset library.checked 8 Oct 2026
- Security certification
- Brandwatch states that all its products are ISO 27001:2022 certified and are audited by a third party at least annually.checked 8 Oct 2026
- Social inbox
- Its customizable cross-channel inbox covers Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp, and YouTube, with automated rules and audience profile cards.checked 8 Oct 2026
- Social networks
- The network coverage page describes publishing, engagement, scheduling, advertising, or monitoring capabilities across networks including TikTok, Facebook, Instagram, X, LinkedIn, Threads, Pinterest, WhatsApp, Messenger, and YouTube.checked 8 Oct 2026
- Support
- Brandwatch provides a customer support link and Help Center from its site.checked 8 Oct 2026
- Supported networks
- Facebook,Instagram,X (Twitter),LinkedIn,TikTok,WhatsApp,YouTube,Google,Pinterestchecked 21 Sep 2026
- Target users
- Brandwatch identifies social media managers and content marketers as the intended users, including teams managing channels, creating content, engaging communities, listening, and benchmarking.checked 8 Oct 2026
Where it runs
- Approval workflow
- Yeschecked 21 Sep 2026
Money
- Purchase and trial access
- The plans page presents standard to enterprise options and a free demo request; it does not show a public price or state that a free trial is available.checked 8 Oct 2026
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