BoldTrail
BoldTrail is a paid real estate platform from BoldTrail, headquartered in Murray, Utah.
What BoldTrail is
BoldTrail is a paid real estate platform from BoldTrail, headquartered in Murray, Utah. It runs on the web, iOS, and Android, with a website and mobile app included. The listed tools cover automated follow-up, lead routing, lead import, property matching, email marketing, listing management, business intelligence, analytics, and transaction management integration. BoldTrail BASE combines configurable IDX websites with an AI-powered Smart CRM, listing management and marketing, business intelligence and analytics, and transaction management integration. PLUS includes BASE capabilities and adds Present, ListingMachine, and DesignCenter. PRO includes PLUS capabilities and adds CoreHome, PRO Website Templates, and PRO Desk team access. Pricing is available on request, and there is no free plan. The plan structure moves from core real estate management tools to additional named products and team access.
Good
- Automated follow-up and lead routing
- Property matching and lead import
- Website and mobile app included
- AI-powered Smart CRM in BASE
- Additional tools in PLUS and PRO
Watch out
- Paid service with pricing on request
- No free plan
- PRO adds named tools at a higher tier
Who it suits
BoldTrail suits real estate users who need lead handling, property matching, marketing, websites, and transaction management tools across web and mobile platforms.
Verdict
BoldTrail brings lead, listing, marketing, website, and transaction-related capabilities into one real estate platform. Its three listed plans provide progressively broader tools, while pricing requires a request.
Plans and prices
From BoldTrail's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| BoldTrail BASE | Priced on request | Configurable IDX websites · AI Smart CRM · listing management and marketing · business intelligence and analytics · transaction-management integration |
| BoldTrail PLUS | Priced on request | Everything in BASE · Present · ListingMachine · DesignCenter |
| BoldTrail PRO | Priced on request | Everything in PLUS · CoreHome · PRO website templates · PRO Desk expert support |
The facts
Each one read from BoldTrail's own pages, with the date it was checked.
What it does
- API ecosystem
- The Developer Hub lists CRM, HomeSearch, MLS, Deals, Platform and Events APIs plus MCP-based assistant integrations.checked 15 Oct 2026
- API scale and uptime
- The Developer Hub advertises more than 100 million API calls per month, SOC 2 Type II certification and 99.98% actual uptime.checked 15 Oct 2026
- Automated follow-up
- Yeschecked 22 Sep 2026
- BackOffice
- BoldTrail BackOffice automates commission management, agent billing, onboarding, accounting through QuickBooks integration, reporting and analytics.checked 15 Oct 2026
- Brand launch
- Inside Real Estate says it launched the BoldTrail brand in June 2024 and migrated kvCORE customers to it.checked 15 Oct 2026
- Documentation and training
- The public Agent Quick Start course contains 34 lessons and about 1.5 hours of video covering setup, contacts, automation, websites, listings, lead generation and integrations.checked 15 Oct 2026
- Email marketing
- Yeschecked 22 Sep 2026
- Enterprise limits
- For accounts with at least 250 users, Base permits 1,000 contacts per agent, 1,000 email credits, 40 text credits and 30 smart-number minutes monthly; Premium raises those limits to 2,000 contacts, 1,500 emails, 70 texts and 40 minutes.checked 15 Oct 2026
- HomeSearch AI
- HomeSearch AI lets consumers and agents search properties using natural-language descriptions rather than only fixed filters.checked 15 Oct 2026
- IDX websites
- The platform provides IDX websites with drag-and-drop page editing, lead forms and integrated property search.checked 15 Oct 2026
- Lead import
- Yeschecked 22 Sep 2026
- Lead routing
- Yeschecked 22 Sep 2026
- Limit: advertising transparency
- A G2 reviewer reported a Google Ads suspension without notice, continued $1,500 monthly billing and denial of campaign-performance data as proprietary.checked 15 Oct 2026
- Limit: learning curve
- G2 and GetApp reviewers report that the platform is complex initially and requires substantial training to master.checked 15 Oct 2026
- Limit: support and glitches
- Independent reviews mention slow or inconsistent support, sluggish performance, bugs, notification failures and occasional duplicate messages.checked 15 Oct 2026
- Marketplace integrations
- The Marketplace advertises more than 50 third-party integrations and add-ons for advertising, lead generation, retargeting, content, websites and recruiting.checked 15 Oct 2026
- MCP launch
- Inside Real Estate announced BoldTrail MCP on October 13, 2026, enabling ChatGPT and Claude to search contacts, plan tasks, schedule meetings and send follow-ups.checked 15 Oct 2026
The company
- Company headquarters and size
- Inside Real Estate is headquartered in Murray, Utah; LinkedIn lists 501–1,000 employees and says the company has more than 690 employees.checked 15 Oct 2026
- Company legal name
- Crunchbase identifies the maker’s legal name as InsideRE, LLC, also known as IRE.checked 15 Oct 2026
- Company reach
- Inside Real Estate says BoldTrail serves more than 400,000 agents, teams, brokerages and franchises.checked 15 Oct 2026
- Headquarters
- Murray, Utah, United Stateschecked 28 Sep 2026
Money
- Free plan
- Nochecked 22 Sep 2026
- Free trial availability
- Capterra lists BoldTrail as having no free trial.checked 15 Oct 2026
- Limit: contracts and billing
- Reviewers on G2, Capterra and Trustpilot describe difficulty cancelling contracts, unexpected charges, collections threats and expensive add-ons.checked 15 Oct 2026
