Bento

What Bento is

Bento is a web-based email marketing service for managing subscriber communication. It includes email automation, audience segmentation, and A/B testing, with 57 native integrations. A free plan is available, and the pricing note lists a 30-day trial and a starting price of $29/mo. The Marketing Platform plan is $29 a month for up to 5,000 active users. A separate volume tier is listed at $0.01 a month for 5,001–50,000 active users. Transactional Email includes the first 100 emails free. Bento is made by Bento, headquartered in Australia, and web is its listed platform. The plan details give buyers concrete subscriber thresholds to consider: the Marketing Platform rate covers up to 5,000 active users, while the volume tier covers the next listed range. For teams evaluating email tools, its core capabilities center on automation, segmentation, and testing, alongside its integration set.