Balancy
Balancy is a LiveOps and monetization platform for games that centralizes events, offers, progression, and personalization.
What Balancy is
Balancy is a LiveOps and monetization platform for games that centralizes events, offers, progression, and personalization. Its LiveOps tools include in-game events, scheduled push campaigns, a calendar dashboard, segmentation, and A/B testing. The monetization engine supports tailored shops, special offers and offer sequences, payment validation, and ad management. Its content management system provides content building, remote configuration, code generation, validation, cloud storage, environments, and versioning. Visual scripting lets teams build personalized user flows, dynamic offers, segmentation, and onboarding without code. Balancy connects with BI and marketing measurement tools; its documentation lists Unity, TypeScript, Cocos, Steam, Nutaku, and an API. Teams can use SDK integration or self-hosting. A free CMS plan is available. Studio costs $499 per month plus DAU-based rates, while Publisher costs $999 per month plus $39 per seat and DAU-based rates. Paid usage rates vary by daily active users, and customers above 1 million DAU are directed to contact sales. Listed platforms are Android, iOS, web, and API.
Good
- LiveOps includes campaigns, segmentation, and A/B testing
- Visual scripting supports personalized flows without code
- CMS offers remote configuration and versioning
- SDK integration and self-hosting are available
Watch out
- Paid plans add DAU-based rates
- Publisher adds $39 per seat
- CMS asset files are limited to 10 MB
Who it suits
Balancy is intended for game studios seeking to reduce engineering dependence for LiveOps, personalize at scale, manage multiple titles, or run frequent monetization experiments. It offers tools for both CMS use and larger team plans.
Verdict
Balancy combines game events, monetization tools, and content management, with a free CMS option and paid plans for team features. Review DAU charges and asset-size limits when assessing a plan.
Plans and prices
From Balancy's own pricing page, checked 28 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| CMS | Free | Full access to Balancy CMS · Payment validation · Cloud storage · 10 MB max asset size · 1 GB total asset storage · FREE |
| Studio | $499 a month | Includes 10k DAU · A/B testing and segmentation · Private Slack channel 1:1 support · 50 MB max asset size · 5 GB total asset storage · $ 499 per project + DAU-based rates |
| Publisher | $999 a month | Includes 10 seats and up to 50 projects · Higher limits · Team roles and permissions · 100 MB max asset size · 10 GB total asset storage · $ 999 +$39 per seat + DAU-based rates |
The facts
Each one read from Balancy's own pages, with the date it was checked.
What it does
- Content management
- The CMS supports content building, remote configuration, code generation, data validation, secure cloud storage, environments, and versioning.checked 28 Sep 2026
- Deployment
- The platform offers SDK integration and an option for self-hosting.checked 28 Sep 2026
- Integrations and API
- Balancy says it connects with BI and MMP tools, and its documentation lists Unity, TypeScript, Cocos, Steam, Nutaku, and an API.checked 28 Sep 2026
- Intended users
- Balancy says it is designed for studios seeking less engineering dependency for LiveOps, large-scale segmentation and personalization, multiple titles, or frequent monetization experiments.checked 28 Sep 2026
- LiveOps
- The LiveOps suite supports in-game events, scheduled push campaigns, a calendar dashboard, segmentation, and A/B testing.checked 28 Sep 2026
- Monetization
- The monetization engine supports player-tailored shops, special offers, offer sequences, payment validation, A/B testing, and ad management.checked 28 Sep 2026
- Purpose
- Balancy is a LiveOps and monetization platform for games that centralizes game events, offers, progression, and personalization.checked 28 Sep 2026
- Security
- The maker describes its CMS environment and cloud storage as secure, and says payment validation helps protect games from fraud.checked 28 Sep 2026
- Support
- Studio includes a private Slack channel and 1:1 support.checked 28 Sep 2026
- Usage pricing
- Paid plans use daily DAU-based billing; the listed rates are $2.0 per 1,000 DAU up to 100k, $1.5 from 100k to 500k, and $1.0 from 500k to 1M, while over 1M directs customers to contact sales.checked 28 Sep 2026
- Visual scripting
- Visual scripting lets product teams create personalized user flows, dynamic offers, offer sequences, segmentation, and custom onboarding without code.checked 28 Sep 2026
The company
- Founded
- 2022checked 28 Sep 2026
- Headquarters
- Limassol, Cypruschecked 28 Sep 2026
Money
- Plan limits
- The pricing comparison lists asset file-size limits of 10 MB for CMS, 50 MB for Studio, and 100 MB for Publisher.checked 28 Sep 2026
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