Asseco Dynamic Route Optimization

What Asseco Dynamic Route Optimization is

Asseco Dynamic Route Optimization plans sales visits across full sales cycles for FMCG field teams. Rather than planning only a day at a time, its AI engine treats a month of visits as one problem, aiming to reduce travel time while respecting labor law and customer hours. Promotions, out-of-stock risks, Perfect Store score drops, and declining share of shelf can dynamically affect visit priority. The product reports a typical Service Ratio improvement from 58% to 71%.

Teams can save named, persistent what-if simulations and compare scenarios using KPIs. When a visit cannot fit, the system provides a reason code, such as a labor-law limit, unavailable time window, or excessive distance. DRO connects to CRM, SFA, and ERP systems through a REST API, including Salesforce, Veeva, and SAP. It can run standalone without Mobile Touch or the full Asseco Platform, and the Mobile Touch field view works offline. Standalone deployment is stated to take 4–8 weeks from data integration to the first optimized cycle. Pricing is on request and depends on team size, deployment scope, and whether it is standalone or part of the full platform. Asseco Business Solutions holds ISO/IEC 27001:2022 certification covering its FMCG solutions.