aQuality MR
aQuality MR is a browser-based platform for creating online surveys and collecting responses.
What aQuality MR is
aQuality MR is a browser-based platform for creating online surveys and collecting responses. Its visual editor supports single- and multi-select, rating, matrix, ranking, and open-ended question formats. Survey controls include skip logic, display conditions, quotas, randomization, and multiple languages. Users can adapt templates for CSAT/NPS, concept testing, and brand health. Optional AI can draft surveys and conduct conversational follow-up on open-ended responses, with charges based on actual token use. Respondents can come from Zlex XQ proprietary panels and partner networks, or surveys can be sent to users’ own respondent lists. The platform describes live monitoring of completions, quotas, and response quality, along with deduplication, digital fingerprinting, and bad-response detection. Results can be exported or connected to analysis tools, though no specific integrations are named. Standard survey building, templates, and field links are free, without a monthly or license fee. Sample collection is quoted per project based on factors such as audience, incidence, interview length, and market; AI use also incurs charges. The team offers help setting up a first project.
Good
- Free standard survey building, templates, and field links
- Supports branching, quotas, and randomization
- Offers adjustable CSAT/NPS and research templates
- Monitors completion, quotas, and response quality
- Can source respondents or use users’ own lists
Watch out
- Sample collection is quoted per project
- AI use incurs token-based charges
- Specific analysis integrations are not named
Who it suits
It suits research agencies, brand and insight teams, consultants, and startup or growth teams building surveys and collecting data. Users who want sample respondents can use its panels and partner networks, while others can field surveys to their own lists.
Verdict
aQuality MR provides a free base for survey creation, with optional respondent sourcing and AI available at additional, usage-related cost. Its range of question types and quality controls suits teams running structured online studies.
Plans and prices
From aQuality MR's own pricing page, checked 10 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Platform | Free | Standard survey building, templates and field links are free; sample and AI usage incur fees · No monthly fee or license fee; sample collection is charged per completed and qualified interview (project quote), and AI features by actual token usage. |
The facts
Each one read from aQuality MR's own pages, with the date it was checked.
What it does
- AI features
- Optional AI can draft surveys and conduct conversational probing on open-ended answers, with charges based on actual token usage.checked 10 Oct 2001
- Compliance
- Zlex XQ says its data protection practices align with the ESOMAR Code and applicable laws including GDPR and CCPA/CPRA.checked 10 Oct 2001
- Integrations
- The site says users can export results or connect their analysis tools, but does not name specific integrations.checked 10 Oct 2001
- Intended users
- The site names research agencies, brand and insight teams, consultants, and startup and growth teams as intended users.checked 10 Oct 2001
- Notable pricing limit
- Sample unit pricing is quoted per project based on factors such as audience, incidence, interview length and market.checked 10 Oct 2001
- Privacy
- Zlex XQ's privacy policy says it does not sell personal data and describes safeguards including hashed passwords, firewalls, intrusion detection and need-to-know database access.checked 10 Oct 2001
- Product
- aQuality MR is a self-serve online survey and data collection platform that runs in a browser.checked 10 Oct 2001
- Quality controls
- The product describes live completion, quota and quality monitoring, plus deduplication, digital fingerprinting and bad-response detection.checked 10 Oct 2001
- Sample sourcing
- Users can source respondents from Zlex XQ proprietary panels and partner networks or field surveys to their own respondent list.checked 10 Oct 2001
- Support and onboarding
- The product's start form says its team will contact users to help set up their first project.checked 10 Oct 2001
- Survey builder
- Its visual editor supports single- and multi-select, rating, matrix, ranking and open-ended questions.checked 10 Oct 2001
- Survey logic
- The platform supports skip logic, display conditions, quotas, randomization and multiple languages.checked 10 Oct 2001
- Templates
- It offers CSAT/NPS, concept testing and brand health templates that users can adjust.checked 10 Oct 2001
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