Appy Pie Fitness Website Builder

Overview

Appy Pie Fitness Website Builder is a no-code site builder designed for fitness businesses that also need booking and client-service tools. It is best suited to solo trainers, studios and small gym chains that want to manage a fitness website alongside classes and programs. Its central appeal is that range; the free plan’s 100-member limit makes it a starting point rather than a roomy long-term option.

Key features

The builder says it can generate a fitness site from a business brief in 60 seconds, which offers a quick route to a starting site for operators who do not code. Users can connect a custom domain, while SEO-friendly URLs, sitemaps and structured data support a more discoverable public presence. Custom domains are paid-plan features, so the free site remains on an Appy Pie subdomain.

Booking supports drop-in classes, class packs, monthly and annual memberships, waitlists and recurring memberships. Online enrollment and payments are available, with Stripe and PayPal named as payment providers and no platform transaction fee. That avoids an extra platform charge on transactions, but recurring billing and advanced scheduling require a paid plan, limiting how much of the booking system a free user can rely on.

The member portal brings together clients’ programs, upcoming classes, payment history, progress photos and check-in forms. Paid online-program tools extend this with workout videos, PDF plans, progress-photo uploads and weekly check-ins. Nutrition features include meal macros, grocery-list export, recipes and a daily intake log. Taken together, these options suit coaches who want to organize client services as well as sell classes, but online programs and nutrition plans are also paid features.

Appy Pie says fitness sites can be converted into native Android and iOS apps on an upgraded plan. Its fitness page claims ISO 27001, SOC 2 Type II and GDPR compliance, and says a HIPAA-related BAA is available for some practices. The security page says data is stored on AWS, backed up, and encrypted in transit and at rest.

Pricing

The pricing model is freemium, with a free plan and a free trial. The Free plan costs nothing and includes up to 100 members, an *.appypie.com subdomain, a basic class schedule and standard templates. It also supports class booking, membership sales, online enrollment, online payments and on-demand content. This is a useful way for a small operator to establish a basic web presence and accept bookings, but the member cap and subdomain constrain its use as a growing business’s main site.

Custom domains, unlimited members, recurring billing, advanced scheduling, online programs and nutrition plans require a paid plan. The pricing page also lists email and basic live chat support, alongside 24/5 priority live chat support. Paid-plan prices are custom pricing, so businesses should weigh the upgrade against the value of these gated features and support before committing.

Platforms

Appy Pie lists Android, iOS and web platforms. The website can be converted into native Android and iOS apps on an upgraded plan, so app availability is tied to paying for that capability rather than the free website alone.

Who it's for

This is a sensible fit for solo trainers, studios and small gym chains that want their site to handle class sales and client programs as well as promotion. It is less suited to a chain with 10,000 or more members that needs enterprise CRM, and businesses that need unlimited membership, recurring billing or the full program and nutrition toolkit should expect to move beyond the free plan.

Pros and cons

• Pros: Booking, membership sales, online payments and enrollment are supported, with no platform transaction fee.
• Pros: The member portal, online-program tools and nutrition features cover several coaching workflows alongside the website.
• Pros: Custom-domain and SEO features support a more branded, discoverable site on a paid plan.
• Cons: The free plan stops at 100 members and uses an Appy Pie subdomain.
• Cons: Several important capabilities, including recurring billing, advanced scheduling, online programs and nutrition plans, require a paid plan.
• Cons: Paid plans use custom pricing, making costs harder to compare upfront.

Alternatives

Fitune is worth considering for a fitness business comparing client and admin seat allowances across its Pro, Plus and Ultra plans; the supplied plan details give limits but no prices. Finegym may suit a business that prioritizes unlimited members and staff on a free plan, though that plan charges a 1% fee on Stripe payments. Momoyoga is another free option, but its free plan allows two memberships or class passes, one paid ticket type per event, and charges a 5% platform fee plus the payment processor fee.

zenyogi may fit a studio that needs unlimited classes and basic events with a hosted studio site and schedule embed; its free plan limits published offerings to two and charges an 8% platform fee. Orlo is a web-only alternative with one plan at €99 a month, no per-member pricing, and domestic transaction fees of 2.5% + €0.25. Gymdesk is a paid alternative with a free trial and a listed plan at $75 a month for up to 50 members.

Vibefam may suit a business comparing paid plans that include up to two locations; its Great Value plan is $89 a month billed annually, with Door Access costing an additional $50. Zarla is a broader site-building alternative with a free plan that includes 75 AI credits, 10 pages per site, preview-only access and unlimited lead-capture forms.

For broader comparisons, see Gym Website Builder Software and Fitness Website Builders.

Verdict

Choose Appy Pie Fitness Website Builder if you are a solo trainer, studio or small gym that wants a fitness website connected to bookings, memberships and client programs. The combination is its strongest reason to choose it, especially with no platform transaction fee. Look elsewhere if you need enterprise CRM for a very large chain or want a free site without the 100-member ceiling and paid-only core tools.