AppMetrica
AppMetrica is a full-cycle platform for analyzing and growing mobile applications.
What AppMetrica is
AppMetrica is a full-cycle platform for analyzing and growing mobile applications. It provides attribution, product and marketing analytics, reports, funnels, crash analytics, and A/B experiments. Teams can use push campaigns targeted to specific user cohorts. Its SDK tracks device, session, referral, in-app action, revenue, error, crash, and ANR data. The documentation lists Management, Reporting, Logs, Data Stream, Post, and Push APIs. An Apphud integration supports purchase and subscription tracking and is available with Custom and Pro plans. The maker says AppMetrica is ISO 27001 certified and provides SDK controls for disabling statistics collection until user consent. The SDK encrypts user data described in its privacy documentation in transit using AES-128. Depersonalized AppMetrica data is stored on Yandex servers in the EU and the Russian Federation. The Free plan has no fees and allows up to 100,000,000 custom events per month and 3,250,000 per day, with organization-wide limits across apps. Free users cannot buy add-ons or extend plan limits. Pro includes dedicated chat support; Free users have a feedback form.
Good
- Free plan has no fees.
- Includes attribution, funnels, and crash analytics.
- Supports targeted push campaigns.
- SDK can disable statistics collection until consent.
Watch out
- Free-plan limits apply across all organization apps.
- Free plan does not allow paid add-ons.
- Free plan does not allow limit extensions.
- Free support is through a feedback form.
Who it suits
AppMetrica may suit marketing experts, product managers, analysts, and developers working on mobile applications. Its free tier may appeal to teams whose event usage stays within the organization-wide limits.
Verdict
AppMetrica offers mobile analytics, attribution, crash insights, and engagement tools, with a no-fee plan. Check the organization-wide event limits and plan restrictions if you expect to need add-ons or higher limits.
Plans and prices
From AppMetrica's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 100 million custom events/month · 2 simultaneous A/B tests · 100 flags · feedback-form support · standard reports and API · revenue reports · push campaigns · subscription tracking · No fees |
| Custom | Priced on request | 100–15,000 million custom events/month · 2–50 simultaneous A/B tests · 100–2,000 flags · Data Stream API · workspaces · feedback-form support · Calculator; $0.80 per extra million events |
| Pro | Priced on request | Up to 20,000 million custom events · up to 10 simultaneous A/B tests · 500–2,000 flags · 200 million Data Stream API events · workspaces · LTV and churn predictions · premium support · Calculator; $0.80 per extra million events |
The facts
Each one read from AppMetrica's own pages, with the date it was checked.
What it does
- Analytics
- It provides attribution, product and marketing analytics, reports, funnels, crash analytics, and A/B experiments.checked 7 Oct 2026
- APIs
- The documentation lists Management, Reporting, Logs, Data Stream, Post, and Push APIs.checked 7 Oct 2026
- Audience
- The maker describes the service as serving marketing experts, product managers, analysts, and developers.checked 7 Oct 2026
- Cohort analysis
- Cohorts can be grouped by install date, traffic source, profile, app version and operating system.checked 15 Oct 2026
- COPPA statement
- Yandex says it processes app-visitor information for app owners, applies reasonable security measures and may terminate services for child-directed apps.checked 15 Oct 2026
- Crash monitoring
- Real-time crash and error reports show app stability and the share of affected users.checked 15 Oct 2026
- Data collection
- The SDK tracks device, session, referral, in-app action, revenue, error, crash, and ANR data.checked 7 Oct 2026
- Data location
- The page says depersonalized AppMetrica data is stored on Yandex servers in the EU and the Russian Federation.checked 7 Oct 2026
- Documentation support
- The documentation has platform quick starts, usage examples, API sections, troubleshooting and feedback-based support.checked 15 Oct 2026
- Encryption
- The SDK encrypts the user data listed in its privacy documentation in transit using AES-128.checked 7 Oct 2026
- Engagement
- The service supports push campaigns targeted to specific user cohorts.checked 7 Oct 2026
- Funnel analysis
- Funnel reports identify where users drop between registration and purchase steps.checked 15 Oct 2026
- GDPR controls
- Yandex says processed data is non-personalized, documents processing in a DPA and lets SDK clients disable collection before consent.checked 15 Oct 2026
- Google Play availability
- The former official Android AppMetrica app is listed by AppBrain at 3.67 out of 5 from 200 ratings and was removed from Google Play on May 10, 2025.checked 15 Oct 2026
- Integrations
- The Apphud integration supports purchase and subscription tracking and is available with Custom and Pro plans.checked 7 Oct 2026
- Limit: reporting
- G2 reviewers report inconsistent totals between reports, slow loading, arbitrary export structures and missing agency API or access-role capabilities.checked 15 Oct 2026
- Limits
- The Free plan does not allow purchasing additional tools or extending plan limits, and organization limits apply across its apps.checked 7 Oct 2026
- Limit: support and scope
- TrustRadius reviewers cite limited features, occasional crashes, sparse integrations, plain design and slow or insufficient support.checked 15 Oct 2026
- Mobile attribution
- Attribution supports device ID, referrer and probabilistic matching, configurable attribution windows, postbacks, tracking links, deeplinks and smartlinks.checked 15 Oct 2026
The company
- Company
- Yandex says it appeared as a company in 2000 and lists its head office in Moscow, Russia.checked 7 Oct 2026
- Company profile
- LinkedIn lists AppMetrica as a public data-infrastructure and analytics company headquartered in Dubai with 51–200 employees.checked 15 Oct 2026
- Headquarters
- Moscow, Russiachecked 28 Sep 2026
- Maker and launch
- The service is operated by YANDEX LLC/Yandex Ads and was launched in 2013.checked 15 Oct 2026
Where it runs
- Limit: mobile app
- Apple reviewers report missing purchase tracking, no iPad version, graph-related crashes and login failures.checked 15 Oct 2026
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