Airtel IQ
Airtel IQ brings voice, SMS, and WhatsApp into a business communications offering available through web and API platforms.
What Airtel IQ is
Airtel IQ brings voice, SMS, and WhatsApp into a business communications offering available through web and API platforms. Its WhatsApp Business APIs support lead generation, customer support, bill payment, and orders and transactions. Businesses can run customized campaigns, use personalized ad creatives, and target cart abandonment. Support can be handled by chatbots or real-time agents, with rich media in conversations. Messaging tools include verified business profiles, two-way conversations routed between bots and agents, and delivery and read receipts. Airtel states that its WhatsApp API supports 250 transactions per second and that businesses can choose from over 60 partners for tailored solutions.
The WhatsApp offering describes UPI payments, ONDC merchant onboarding, and order management integrated with WhatsApp. Airtel says its WhatsApp plugin works with any POS system and supports digital invoicing. Airtel IQ Cloud Telephony supports business calls through one unique number, with options including caller ID customization, call masking, toll-free calling, click to call, interactive voice response, and an outbound dialer. Airtel says IQ communications are encrypted and telephone or mobile numbers are masked. Pricing is on request; Airtel Business offers product evaluation, demos, and quotation assistance.
Good
- Combines voice, SMS, and WhatsApp channels.
- Supports chatbot and real-time agent conversations.
- WhatsApp features include UPI payments and order management.
- Cloud Telephony offers caller ID options and call masking.
- Airtel states WhatsApp API support for 250 transactions per second.
Watch out
- Pricing is available only on request.
- The listed WhatsApp API throughput is stated by Airtel.
Who it suits
Airtel IQ suits businesses seeking voice, SMS, and WhatsApp communications for customer interactions and transactions. Airtel describes enterprise use cases across banking, retail, logistics, manufacturing, telecom, and other industries.
Verdict
Airtel IQ covers messaging, WhatsApp commerce, and business calling, with API and web access. Prospective customers need to contact Airtel for pricing and product evaluation.
Plans and prices
From Airtel IQ's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Airtel IQ | Priced on request | Pricing not listed; contact Airtel Business for details |
The facts
Each one read from Airtel IQ's own pages, with the date it was checked.
What it does
- Airtel IQ Reach
- Airtel IQ Reach is a self serve platform aimed especially at small and medium businesses, with prepaid pay as you go plans and campaign analytics.checked 30 Sep 2026
- Campaigns
- The service supports customized campaigns, personalized ad creatives, and cart abandonment campaigns.checked 30 Sep 2026
- Channel fallback
- Airtel IQ can reroute messages through SMS, WhatsApp or voice.checked 30 Sep 2026
- Channels
- Airtel IQ unifies communications across voice, SMS and WhatsApp.checked 30 Sep 2026
- Cloud telephony
- Airtel IQ Cloud Telephony supports business calls through one unique number, with caller ID options, call masking, and toll-free calling.checked 30 Sep 2026
- Embedded communications
- Businesses can embed voice, SMS and IVR services in applications and digital properties with a slice of code.checked 30 Sep 2026
- Intended customers
- Airtel describes enterprise use cases spanning banking and financial services, retail and eCommerce, logistics, manufacturing, telecom, travel, and other industries.checked 30 Sep 2026
- Messaging features
- Features include rich media messaging, end-to-end encryption, two-way conversations routed between bots and agents, verified business profiles, campaign management, and delivery and read receipts.checked 30 Sep 2026
- Partner ecosystem
- Airtel says businesses can choose from over 60 partners for tailored WhatsApp solutions.checked 30 Sep 2026
- Partner network
- Airtel says businesses can choose from over 60 partners for tailored WhatsApp solutions.checked 30 Sep 2026
- Payments and ordering
- The WhatsApp offering supports UPI payments, ONDC merchant onboarding, order management, and POS integration.checked 30 Sep 2026
- Performance
- The WhatsApp API page states support for 250 transactions per second.checked 30 Sep 2026
- Product
- Airtel IQ WhatsApp Business APIs support business messaging for lead generation, customer support, bill payment, and orders and transactions.checked 30 Sep 2026
- Security and privacy
- Airtel says IQ communications are encrypted and mobile or telephone numbers are masked.checked 30 Sep 2026
- Support and pricing
- Airtel Business invites prospective customers to talk to an expert; the WhatsApp API page does not state a price.checked 30 Sep 2026
- Support and sales
- Airtel Business offers product evaluation, a demo, and quotation assistance, and lists [email protected] and toll-free 1800-103-8325 for assistance.checked 30 Sep 2026
- Support interactions
- Businesses can offer WhatsApp support through chatbots or real-time agent interactions, including personalized rich media content.checked 30 Sep 2026
- Throughput
- Airtel states that WhatsApp Business API supports 250 transactions per second.checked 30 Sep 2026
- Voice capabilities
- Cloud Telephony features include click to call, interactive voice response, an outbound dialer, customizable mobile and landline caller ID, toll-free calling, and number masking.checked 30 Sep 2026
The company
- Founded
- 1995checked 28 Sep 2026
- Headquarters
- Indiachecked 28 Sep 2026
Where it runs
- POS integration
- Airtel says its WhatsApp plugin works with any POS system and supports digital invoicing.checked 30 Sep 2026
- WhatsApp use cases
- The WhatsApp offering supports lead generation, customer support, bill payment, and orders and transactions.checked 30 Sep 2026
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