AFrame

Overview

AFrame is a customizable transaction-management and CRM platform for real estate professionals, especially coordinators and teams managing growing workloads. Its combination of transaction workflows, contact management, reporting, and client portals makes it a strong fit for teams that want those functions together; the per-user cost and missing e-signatures and compliance checklists are meaningful trade-offs.

Key features

Custom templates, task and action plans, document templates, merge-field emails, and custom data fields let teams shape transaction workflows around their processes. Deadline automation and an audit trail support follow-through and recordkeeping, but AFrame does not include e-signatures or compliance checklists, so teams needing either must handle that work elsewhere.

The CRM adds contact categories, relationship ratings, ownership, milestone reminders, advanced search, and targeted mass email. For teams with many contacts, these tools can help organize follow-up rather than treating the transaction list as the whole customer record.

Real-time pipeline views, individual and team performance breakdowns, built-in reports, and client-facing analytics give coordinators and managers visibility into work in progress. Branded portals for agents, buyers, and sellers can share marketing activity, showings, feedback, and tasks, with controls to hide selected details.

Integrations include email and calendar platforms, ShowingTime, Supra, Zapier, Mailchimp, SendGrid, and an open API. Through Zapier, Cognito Forms and Jotform intake submissions can feed data into new transactions. Teams can assign record ownership, control visibility, and restrict access to contacts or transactions. AFrame says its Google Cloud infrastructure uses encryption in transit, access controls, and redundant backups; its privacy policy says it does not sell user information without permission and allows deletion requests through support.

Onboarding resources include import templates, a user guide, videos, expert Q&A sessions, and email support. That range may help teams move into the platform, though it does not replace the need to evaluate whether its workflows match their existing process.

Pricing

AFrame has a free plan and a 30-day trial with full platform access, including workflows, users, portals, analytics, and integrations. The free Managed Agents plan allows as many agents as needed and includes a branded client portal, email and text milestone reminders, reporting and performance tracking, and daily or weekly transaction summary emails. It suits teams that need agent-facing tools and reporting without adding paid full-access seats, but the plan’s listed benefits do not include the full-access team-member package.

Standard Users pricing is month-to-month and billed per user. All four tiers include full-access team members, unlimited contacts and transactions, unlimited storage, and no setup fees:

• 1–5 users: $54 a month, billed $54 per user/month.
• 6–10 users: $34 a month, billed $34 per user/month.
• 11–15 users: $24 a month, billed $24 per user/month.
• 16+ users: $14 a month, billed $14 per user/month.

The descending per-user rate favors larger teams, while small teams face the highest seat price. Because charges are per user, the number of full-access team members is central to the cost decision; month-to-month billing avoids a stated annual commitment.

Platforms

AFrame supports Android, iOS, web, and API access, giving teams mobile and browser options alongside integration access.

Who it's for

AFrame is best suited to transaction coordinators, agents, and brokers who want customizable transaction workflows, CRM features, team permissions, and client portals in one system. Growing teams can benefit from shared pipeline reporting and lower per-user rates at larger seat counts. It is less suitable for teams that require built-in e-signatures or compliance checklists, or for small teams that find the per-user price too high.

Pros and cons

• Pros: Unlimited contacts, transactions, and storage for paid Standard Users make capacity less of a concern as a team grows.
• Pros: Client portals, hiding controls, and record-level permissions support collaboration with clients and teams while allowing access to be restricted.
• Pros: The free Managed Agents plan includes branded portals, reminders, and performance reporting for as many agents as needed.
• Cons: Standard Users are priced per user, and the 1–5-user tier is $54 a month per user, making it a costly fit for small teams.
• Cons: No e-signatures or compliance checklists means teams that depend on either need another tool or process.

Alternatives

Explore the Real Estate Transaction Management Software category to compare more options.

• dotloop is worth considering for agents who want a free plan capped at 10 transactions or an individual-agent premium plan at $34.99 a month.
• Paperless Pipeline may suit teams prioritizing unlimited users and storage with a transaction-based cap; its plan for up to five new transactions per month costs $69 a month.
• BrokerageBox is another option to compare.
• Jointly may appeal to agents who want a Starter plan with seven free deals, then $9 a month, or a Pro plan for $49 a month.
• Brokermint is another option to compare.
• DocuSign eSignature is an alternative to consider for agreement signing.
• REALM is another option to compare.
• CTM Smart eContracts is another option to compare.

Verdict

Choose AFrame if your real estate team wants customizable transaction management tied to CRM, reporting, and client portals, and its per-user pricing fits your team size. Look elsewhere if e-signatures or compliance checklists need to be part of the same platform, or if the cost of full-access seats outweighs the benefit of bringing these workflows together.