adtribute
adtribute is a customizable marketing attribution and analytics platform available through web and extension interfaces.
What adtribute is
adtribute is a customizable marketing attribution and analytics platform available through web and extension interfaces. Its dashboards report channel, campaign, ad, and creative performance, with updates every 30 minutes. First-party tracking and user identification support cross-device and browser stitching. Customers can use standard attribution models or configure channel weights, attribution windows, filters, and model versions. Business intelligence dashboards cover business, product, retention, and conversion analytics. A semantic layer defines custom metrics, dimensions, margin structures, targets, and shared definitions. The integrations page lists 49+ connections, including Meta Ads, Google Ads, TikTok Ads, Shopify, Klaviyo, and HubSpot. adtribute MCP connects attribution and BI data to Claude, ChatGPT, Gemini, and other AI tools. Data can activate ad-platform events, sync services, or export to Google Sheets and BigQuery. It is hosted on EU servers and described as GDPR compliant.
Good
- Refreshes attribution data every 30 minutes
- Custom attribution models and versioning
- 49+ listed integrations
- Cross-device first-party tracking
- EU hosting and GDPR compliance
Watch out
- No free plan
- Attribution plan excludes Amazon and Amazon Ads
- Best fit targets higher-revenue businesses
Who it suits
It is aimed at e-commerce brands, lead-generation teams, and SaaS teams, especially the revenue ranges named by the maker.
Verdict
adtribute combines attribution, business intelligence, semantic definitions, integrations, and data activation in one platform. Buyers should check plan exclusions and the listed revenue fit before choosing between Attribution and Insights.
Plans and prices
From adtribute's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Attribution | €449 a month | Best fit for brands with €3M+ yearly net revenue · Full platform access including dashboards · Starting at €499 €449 /month |
| Insights | €549 a month | Best fit for brands with €10M+ yearly net revenue · Includes everything from Attribution · Unlimited reports and saved views · Starting at €649 €549 /month |
The facts
Each one read from adtribute's own pages, with the date it was checked.
What it does
- AI connections
- adtribute MCP connects attribution and business intelligence data to Claude, ChatGPT, Gemini, and other AI tools.checked 8 Oct 2026
- Attribution
- Its attribution dashboards report channel, campaign, ad, and creative performance, with data updates every 30 minutes.checked 8 Oct 2026
- Attribution models
- Customers can use best-practice models or configure custom models with channel weights, attribution windows, filters, and model versioning.checked 8 Oct 2026
- Business intelligence
- Its BI dashboards cover business, product, retention, and conversion analytics, and can be customized by the data team.checked 8 Oct 2026
- Data activation
- Actions can send events to ad platforms, sync data with services such as Klaviyo, and export data to Google Sheets or BigQuery.checked 8 Oct 2026
- Integrations
- The integrations page lists 49+ connections, including Meta Ads, Google Ads, TikTok Ads, Shopify, Klaviyo, and HubSpot.checked 8 Oct 2026
- Intended customers
- The maker says it works best with e-commerce brands doing 7–9 figures in revenue and also supports lead generation and SaaS teams.checked 8 Oct 2026
- Limits
- The Attribution plan excludes Amazon and Amazon Ads, leading A/B testing tools, custom shop systems, custom channel data, and custom marketplace data; these are listed under Insights.checked 8 Oct 2026
- Product
- adtribute describes itself as a customizable marketing attribution and analytics platform with a dedicated data team.checked 8 Oct 2026
- Security and privacy
- The maker says the platform is hosted entirely on EU servers and is GDPR compliant.checked 8 Oct 2026
- Semantic layer
- The semantic layer supports custom metrics and dimensions, margin structures, targets, and definitions used across dashboards.checked 8 Oct 2026
- Support
- Both listed plans include expert support, and the pricing comparison lists technical support via Slack, email, and Loom.checked 8 Oct 2026
- Tracking
- The product offers first-party tracking and user identification for cross-device and browser stitching.checked 8 Oct 2026
The company
- Headquarters
- Germering, Germanychecked 28 Sep 2026
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