Adobe Real-Time CDP

What Adobe Real-Time CDP is

Adobe Real-Time CDP is a web-based customer data platform with capabilities for data ingestion, identity resolution, real-time profiles, and audience activation. These functions support brands using customer data to personalize experiences. Its three editions are aimed at different audiences: B2C Edition serves brands personalizing consumer experiences, B2B Edition focuses on lead and account experiences, and B2P Edition addresses brands personalizing B2C and B2B experiences for the same person. The listed data ingestion setting is “both.” The platform’s capabilities span bringing data in, resolving identities, building profiles in real time, and activating audiences. Adobe is headquartered in San Jose, California, and was founded in 1982. The product is paid, with pricing available on request; no price is listed for the editions. It is listed for web use. Buyers can choose an edition based on whether their personalization needs focus on consumers, business leads and accounts, or both kinds of experience for the same person.