AdKernel Data Activation & DMP

What AdKernel Data Activation & DMP is

AdKernel Data Activation & DMP is a hosted audience activation platform for advertising teams that need to build segments from multiple data sources and use them across campaigns and inventory. It supports publisher signals, cookies, email, phone, CRM uploads, CDP and CMP data, licensed DMPs, custom key-value data, and first-party or open-market sources. Customers can segment audiences and activate them in real time across programmatic campaigns, owned inventory, retail media, publisher deals, DSP seats, and exchanges. DSPs and trading desks can target segments in campaigns without an external DMP step in the bid path. Publishers can apply their signals and first-party data to inventory and route segments to buyers through deals; retail media advertisers can use email-based addressable targeting and near-real-time interest and intent processing. AdKernel can integrate custom bidding or bid-enrichment services in its datacenters and build and host custom in-memory bid models. The technology supports GDPR, GPP, and TCF consent frameworks, with configurable privacy controls. The product is paid, with pricing on request; the listed plan is included in the platform at no extra cost. Prospective customers are directed to book a demo.