
AdKernel Data Activation & DMP
5.4#19 in data management platformsWebAPISelf-hosted
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| Fact | AdKernel Data Activation & DMP | Permutive |
|---|---|---|
| Company | AdKernel describes itself as privately held and independent, founded in 2009. | Permutive was founded in 2014 by Joe Root and Tim Spratt. |
| Founded | 2009 | 2014 |
| Headquarters | Woodcliff Lake, New Jersey, United States | London, UK |
| Support | AdKernel lists [email protected] as its support contact. | Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration. |
No prices published.
It suits DSPs, trading desks, publishers, and retail media advertisers that want to activate audience segments from first-party and other listed data sources. It may also fit teams seeking hosted custom bid models or privacy controls.
Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.