Xiaomi is the world’s 2nd largest smartphone vendor in Q2 2021

As per Canalys’s worldwide smartphone shipment data for Q2 2021, Xiaomi has overtaken Apple to be the world’s 2nd largest smartphone vendor. The company has achieved a 17% market share with 83% YoY growth.

Xiaomi is now right behind Samsung which controls 19% market share. The other two brands on the list are Oppo and Vivo, the other two Chinese giants with 10% market share each. According to Canalys, Xiaomi’s shipments increased more than 300% in Latin America, 150% in Africa and 50% in Western Europe. Compared with Samsung and Apple, Xiaomi’s average selling price is around 40% and 75% cheaper respectively, adds the report.

In a letter to all employees, Lei Jun, Founder, Chairman and CEO of Xiaomi, pointed out that becoming the World’s No.2 is a key milestone in Xiaomi’s history. He said:

“Since 2016, we underwent a comprehensive review of our business, and after five years of self-improvement, we significantly enhanced our product capabilities, and paved our way in the premium market segment and reinforced our position there. We regained our No. 3 position globally in 2020 Q3. Just two quarters later, we made another giant leap.

Xiaomi will continuously strengthen its core capabilities and cement its place as the second-largest smartphone brand.”