Despite what Xiaomi asserts, Xiaomi and POCO are not truly independent brands. POCO still relies on Xiaomi for the majority of its resources and employees. Anuj Sharma, the former Head of POCO India, recently returned to Xiaomi as the company’s Chief Marketing Officer. This left a void in the leadership of POCO. Himanshu Tandon has now been chosen as the company’s India chief to fill this void.
This announcement comes as the company prepares to release the POCO F4, its next flagship killer smartphone, to global markets, including India, later this month. Tandon was a member of the founding team of POCO in India, according to the company, and has helped scale the brand over the years. He was a senior manager-regional business manager and corporate strategy at Videocon Mobiles before joining POCO.
POCO also stated that their after-sales network will now include over 2000 service outlets across the country. “With this growth, we’ll be able to provide a better consumer experience across the country,” POCO stated.
Regarding the F Series phone, POCO said
F has always been the benchmark for this segment and this time our focus is back on Everything You Need, to filter through the chatter and the long list of wants and fads that keeps getting longer every day. This means we will focus on innovation that truly matters and deliver a device perfect for every need: Be it for work, entertainment or play; after all, our own needs make each one of us unique.
Today, what we expect from the F has evolved and performance needs to be balanced with
High efficiency, so we can get more out of our device through the day, every day. Entertainment is also a core need now. It could be the latest TV series or the next blockbuster movie more of us are watching it on our phone. Which immersive display and audio is no longer a want but a need.
Now, as we turn the page and get ready to write another chapter in the legend of the F,
Get ready to join in for the GLOBAL DEBUT of the next F.