Mi India has roped in the famous comedian Biswa Kalyan Rath for their ‘Mast Admi’ promoting the Mi Robot Vacuum Mop-P. The Mi Robot Vacuum has been the company’s product for the urban buyer.
The Mi Robot Vacuum was launched last year in the country under the Crowd Funding model and was met with delivery delays due to the pandemic. This year Mi India put up the product on open sale via Flipkart at a sticker price of INR 24,999. This new campaign with Biswa Kalyan Rath takes a comedic turn to promote the product.
According to Xiaomi, Biswa was looking for a device that seamlessly fits into his daily life. With his ‘cutie’ (aka Mi Robot Vacuum Mop-P) in the house, he mentions how his house has become ‘too clean. He puts the smart Mi Robot Vacuum Mop-P through tough situations but it manages to pass through all tests and reaches the farthest corners with ease like a Columbus. It mops the whole house in one go; detects obstacles extremely efficiently, and automatically goes back to the charging spot on its own. With its expanded functionality and practical usage, Biswa realizes that if you can’t beat the Mi Robot Vacuum Mop-P better befriend him.
With this campaign, the brand is trying to address the questions that their fans and consumers might have regarding the Mi Robot Vacuum Mop-P.