SMSPortal
7.4#4 in sms marketing softwareFree planFree planWebAPI
VisitSMSPortal vs Textmagic
What both publish
| Fact | SMSPortal | Textmagic |
|---|---|---|
| API | The homepage provides API examples for C#, Java, PHP, Python, Go, Node.js, Ruby and PowerShell. | A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions. |
| Automation | Automation Flows let businesses create goal-specific visual journeys that send relevant texts and use real-time analytics. | Automation flows support follow-ups, drip campaigns, and customer journeys across SMS and email. |
| Company profile | LinkedIn lists SMSPortal as privately held, founded in 2002, headquartered in Cape Town and employing 11–50 people. | LinkedIn lists Textmagic as founded in 2001, headquartered in Tallinn, Estonia, privately held, and employing 51–200 people. |
| Headquarters | The company lists West Office Tower, Century City, Cape Town, South Africa as its physical address. | Tallinn, Estonia |
| Integrations | Official platform integrations listed are Optimove, MoEngage, Adobe Campaigns, Plumb5, Zapier and RapidAPI. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Legal entity | The legal company name is SMSPortal (Pty) Ltd, a South African limited-liability company registered as 2009/008598/07. | The service terms identify Textmagic Limited as an England and Wales company registered under number 05286521, with affiliates including the wider Textmagic organization. |
| Product | SMSPortal describes itself as a cloud-based omnichannel messaging platform for business communications. | Textmagic is a business messaging platform for SMS and email campaigns, automated notifications, and two-way conversations. |
| Rating on Capterra | 1.0 out of 5 from 1 review | 4.6 out of 5 from 260 reviews |
| Rating on G2 | 3.9 out of 5 from 5 reviews | 4.4 out of 5 from 128 reviews |
SMSPortal plans
- FreeFree
- Standard$0.08, paid once
- EnterprisePriced on request
Textmagic plans
- Essential$0.05 a month
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Email campaignsFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
Pick SMSPortal if…
You want what its maker publishes above — check its page for the details.
Pick Textmagic if…
Textmagic suits businesses managing recurring, permission-based customer or staff communications. It is useful when teams need shared conversation visibility, automated messaging, SMS and email APIs, or mobile contact management.