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Singular vs Whatagraph

Singular

8.1#1 in email marketing analytics software$0.05 one-time
Free planAndroidiOSWebAPI
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Whatagraph logo

Whatagraph

6.4#20 in marketing analytics softwareFrom €8,388 a year
WebAPI
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What both publish

FactSingularWhatagraph
IntegrationsSingular provides a partner integration directory with a searchable partner browser.The integrations page lists 68 sources, including Google Ads, Meta, LinkedIn Ads, Google Analytics 4, Shopify, HubSpot, and Mailchimp.
ProductSingular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI.Whatagraph connects and standardizes marketing data and surfaces AI-driven insights for agencies and marketing teams.
SecuritySingular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO.Whatagraph's security policy says it encrypts data using AES-256 and grants employee access according to role and data classification.

Singular plans

  • FreeFree
  • Growth$0.05, paid once
  • EnterprisePriced on request

Whatagraph plans

  • Max€8,388 a year
  • Prime—

Pick Singular if…

Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.

Pick Whatagraph if…

You want what its maker publishes above — check its page for the details.

Charts they share